Why The Discovery Process Is So Important

Written by: Rachel GularteDirector of Business Development

Before we start any project here at Avenue 25, we go through an extensive process known as “Discovery”. Discovery is valuable, designated time for our team to dive deep into the research and brainstorming needed to develop a strategic plan for achieving your marketing goals. I’ve witnessed hundreds of successful projects here at Avenue 25, and I’ve come to the conclusion that discovery is hands-down the most important part of every venture. I’m not just talking about the marketing world here; taking time to identify goals and make a plan is worth it in everything we do.

I didn’t always think this way. In fact, anyone who knows me will tell you that patience is not my strong suit, and as a result, much of my activity as a young adult was a bit chaotic. I had no goals, and I certainly didn’t take the time to plan anything. When I had an idea, I would jump into action without a second thought. This was all well and good… except that by the time I was 24, I realized that I didn’t have a whole lot to show for myself, and knew that something had to change if I wanted to get anywhere in life.

So, I established some goals and set out on a personal discovery process. I decided to buy a house and consider settling down, possibly even starting a family. After some research, I discovered that homes on the California coast were not very affordable! I transferred from Monterey to Sacramento, where the cost of living was much more affordable and I could begin looking for my first home. I also began spending more time with like-minded people who shared similar interests and future goals to myself. I spent the next 3 years of my life fine-tuning my goals and planning the best way to achieve them. Before I knew it, I owned my first home and was engaged to my husband.

Most anyone would agree that proper planning is the key to success in anything we do in life, and marketing projects are no different. If you’re thinking about hiring someone to help you with your next marketing endeavor, find a team that takes the time to really get to know you before getting started. An experienced firm that goes through a proper discovery process will understand your goals, customers and industry and be able to provide with you customized ideas and recommendations that will produce results!