Avenue 25 - Advertising and Design

3 Reasons your website will change…and change…and change

Look at that, we just launched your brand new website! Doesn't it feel great to be... done? Done? My dear…it’s only just begun. That is, if you’re doing it right. So buckle up, your website is in for a long, exciting journey. I know, you just spent a bunch of money to get that awesome website built and now I'm telling you it's not done. In reality, it should never be “done.” Why? Reason 1 - That…

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3 Reasons your website will change…and change…and change

How a website gets to the top of Google

Why you should want to be at the top Anytime you do an online search, that search engine uses a complex set of algorithms to determine which websites should appear to you and in what order. Of course everyone wants their website to be at the top of the list. It can mean big money to many businesses. Consider this: "93% of online traffic to business websites comes from search engines"(source) The…

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How a website gets to the top of Google

No, we haven’t worked with any professional cat herders before.

Probably one of the most common questions we get from new and potential clients is: “Can you show me work you’ve done for other businesses exactly like mine?” Often times the answer is yes, but with so many unique businesses out there, it’s just as likely for the answer to be no - even if you’ve been around for as long as we have. Sure, we’ve worked with a variety of law firms, real estate agents,…

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No, we haven’t worked with any professional cat herders before.

Q4 Strategy. Are you ready for the 2015 Holiday Season?

I just recently found this hilarious video from a couple of years back, and wanted to share the giggles. Amongst many other awards, JCPenney's "Beware of the Doghouse" Campaign won the 2009 World Retail Award for Best Digital Retail Advertising Campaign. Throughout the 2008 holiday season, this campaign logged more than 7 million visitors to [site is no longer live] BewareoftheDoghouse(.)com and…

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Q4 Strategy. Are you ready for the 2015 Holiday Season?

Avenue 25 Lingo: Web Edition Part 3

Wait! Have you already read Avenue 25 Lingo: Web Edition Part 1 and Avenue 25 Lingo: Web Edition Part 2? Okay good, keep reading. CMS [see-em-es] Content Managment System - this web software allows you to manage the content on your site. With it you can add and edit images, text, links, pages, and more. MODx [mod-ex] This is the brand of CMS we typically like to use. I think it's great. CTA [see-tee-ey]…

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Avenue 25 Lingo: Web Edition Part 3

Tuning Up Your Idiomatic Expression Repertoire

I admit it. I’m a little particular about words. Some might even call me a grammar freak. Or worse. Although this trait comes in handy for proofreading website copy in the office (somehow the typos just JUMP off the page at me), I am not trying to be difficult. It’s just that hearing or reading the blatantly incorrect usage of the English language simply makes me uncomfortable. And irritable. In my…

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Tuning Up Your Idiomatic Expression Repertoire

Websites can be like Transformers 2

Websites can wow us. They can be amazing feats of technical and artistic achievement. But hang on - for all the fun that comes with a night at the movies, with that raging loud surround sound, and super high-resolution screen at the Mega Cineplex... there might be something missing. The first Transformers movie was a blockbuster for sure. That meant the Hollywood guys making the sequel needed to…

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Websites can be like Transformers 2

social media day phoenix | #SMdayPHX

Social Media Day Phoenix 2015 #SMdayPHX Did you know that Social Media Day [#smday] has become a worldwide celebration – now recognized by more than 17 US cities, 100 countries and six continents? Social Media Day is an annual event, created by Mashable in 2010, celebrating social media’s impact on communications. “Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social…

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social media day phoenix | #SMdayPHX

Filling the digital divide

In today’s digital world, many designers omit sketching from their creative process. It’s a little too easy to jump straight to a computer before truly brainstorming and exploring your concepts. Now don’t get me wrong, I do think digital applications are great in their own right, and the role of drawing beforehand will vary depending on the size, scope, and end-product being created. But despite there…

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Filling the digital divide

5 Rules for Choosing the Right Domain Name

Today, a business owner needs to know the difference between the right and wrong domain name since it can literally be the success or downfall of that business. If you own a business, you know how difficult and frustrating it can be to select the right one. Do you go with your business name or do you go with the type of product you sell? If the .com name you want is taken, should you buy the .co or…

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5 Rules for Choosing the Right Domain Name