Avenue 25 - Advertising and Design

Your Marketing Budget Headache

Imagine this: You need help reaching potential customers with your message, so you call a marketing company. You want to know if they are a good fit for you, so you ask what they can do for you and how much it will cost. Seems reasonable, right? Then why do you wind up with a headache trying to get a straight answer from someone? “Oh, you need help with your marketing? Sure we can help you with that!…

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Your Marketing Budget Headache

Email Marketing - It Should Be In Your Plan

Email marketing can be a very effective tool for staying in front of current and potential customers. We tout it all the time, but find that many clients still don’t get it. Even when we recommend it and add it to a marketing plan, people are still reluctant to take advantage of the venerable, easy, cost-effective, email marketing campaign. Email marketing should be a fundamental element in almost…

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Email Marketing - It Should Be In Your Plan

Single or Double Space?

Ah, the dreaded double/single space debate. Some folks are just downright passionate about this topic. Do you double space after a sentence? Or single space? Or do you go buck wild and type 3 or 4 spaces after a period? Let’s start with a little history about standard spacing practices. Source: http://en.wikipedia.org/wiki/Sentence_spacing Since the introduction of movable-type printing in Europe,…

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Single or Double Space?

Avenue 25’s Favorite Life Hacks, Part 1

We love sharing some of our tried and true tips and tricks to make our crazy, challenging and fast-paced lives just a little bit easier. Here are a couple from our smart and savvy Avenue 25 ladies. Stay tuned for more! Art Director, Lindi Koprivnikar: Flight Hacks – Ways to get the cheapest prices! Browse incognito on Chrome so airlines can't track what you're searching for and jack up their prices…

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Avenue 25’s Favorite Life Hacks, Part 1

Why You Need Website Goals and Analytics

One of our specialties is online marketing. We set up and manage paid search engine marketing, pay-per-click programs and search engine optimization for companies who need more traffic. But when a client tells us they need more website traffic, the first thing we do is question it. If the site isn’t performing now, paying for more traffic won’t solve the problem. If you want your website to generate…

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Why You Need Website Goals and Analytics

How to Recover from an Epic Fail

Epic Fail.  You’ve heard your teenage nephew exclaim it in his testosterone-filled loud opinion. You’ve read it on Facebook attached to a cringe-worthy video of an adorable yorkie leaping unsuccessfully on to the sofa. Or maybe you are some overexposed celebrity and have had your “epic fail” moments get broadcast social media style for all the world to judge.  Just in case you blinked your eyes and…

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How to Recover from an Epic Fail

"Real" Responsive Web Design, and Why Mobile Sites Suck

As a website visitor, the phrase "Click here to view our full site" is something you should never see at the bottom of the site. Imagine this – you are looking to buy a new couch, and you find the perfect floral patterned beauty of a loveseat on a nicely designed and organized website: awesomecouches.com (it's not real, I checked). Later that evening while out with the girls, you pull up that website…

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What Does a Website Cost?

Now that’s a tough question. It’s almost like asking how much it costs to build a house. And just like building a house, there are a lot of other questions that have to be answered first.  In the case of the house, you might ask things like: How much time do you have before you need to move in? How big does it need to be? Do you need it customized, and if so, how? How many bedrooms do you want? What…

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What Does a Website Cost?

The Importance of High-Res Photos for Print

Here’s why those free photos you found on Google probably won’t work in your brochure. It’s all about “resolution”. The resolution (aka “quality”) of a digital image determines how blurry it’s going to be in the printed piece. The internet only needs low-resolution photos. They look fabulous on a computer screen and they allow websites to load fast because the file size is low. A printing press or…

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The Importance of High-Res Photos for Print

Custom Website vs. Template Website: What You Need to Know

The adage “you get what you pay for” rings as true with website design as it does in life. Template websites might be built quickly and cheaply, but don’t expect performance. In other words, don’t buy flip-flops and expect to win the marathon. If the purpose of your website is to grow your business, then you should be aware of the downsides to a cookie-cutter website before pulling the trigger on that…

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Custom Website vs. Template Website: What You Need to Know