Avenue 25 - Advertising and Design

Avenue 25 Lingo: Web Edition Part 3

Wait! Have you already read Avenue 25 Lingo: Web Edition Part 1 and Avenue 25 Lingo: Web Edition Part 2? Okay good, keep reading. CMS [see-em-es] Content Managment System - this web software allows you to manage the content on your site. With it you can add and edit images, text, links, pages, and more. MODx [mod-ex] This is the brand of CMS we typically like to use. I think it's great. CTA [see-tee-ey]…

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Avenue 25 Lingo: Web Edition Part 3

Tuning Up Your Idiomatic Expression Repertoire

I admit it. I’m a little particular about words. Some might even call me a grammar freak. Or worse. Although this trait comes in handy for proofreading website copy in the office (somehow the typos just JUMP off the page at me), I am not trying to be difficult. It’s just that hearing or reading the blatantly incorrect usage of the English language simply makes me uncomfortable. And irritable. In my…

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Tuning Up Your Idiomatic Expression Repertoire

Websites can be like Transformers 2

Websites can wow us. They can be amazing feats of technical and artistic achievement. But hang on - for all the fun that comes with a night at the movies, with that raging loud surround sound, and super high-resolution screen at the Mega Cineplex... there might be something missing. The first Transformers movie was a blockbuster for sure. That meant the Hollywood guys making the sequel needed to…

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Websites can be like Transformers 2

social media day phoenix | #SMdayPHX

Social Media Day Phoenix 2015 #SMdayPHX Did you know that Social Media Day [#smday] has become a worldwide celebration – now recognized by more than 17 US cities, 100 countries and six continents? Social Media Day is an annual event, created by Mashable in 2010, celebrating social media’s impact on communications. “Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social…

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social media day phoenix | #SMdayPHX

Filling the digital divide

In today’s digital world, many designers omit sketching from their creative process. It’s a little too easy to jump straight to a computer before truly brainstorming and exploring your concepts. Now don’t get me wrong, I do think digital applications are great in their own right, and the role of drawing beforehand will vary depending on the size, scope, and end-product being created. But despite there…

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Filling the digital divide

5 Rules for Choosing the Right Domain Name

Today, a business owner needs to know the difference between the right and wrong domain name since it can literally be the success or downfall of that business. If you own a business, you know how difficult and frustrating it can be to select the right one. Do you go with your business name or do you go with the type of product you sell? If the .com name you want is taken, should you buy the .co or…

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5 Rules for Choosing the Right Domain Name

3 Ways Movies Help Me Design

Movies are popular because, in addition to books and music, they are one of the best forms of escapism. As an avid moviegoer, I’ve developed an appreciation for movies on multiple levels which has propelled my creativity as designer here at Avenue 25. Movies inspire me through their use of: Tone Movies take us on a journey and evoke emotion. Good or bad, they leave us with some sort of feeling.…

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3 Ways Movies Help Me Design

Why Discovery Matters

Before we start any project here at Avenue 25, we go through an extensive process known as “Discovery”. Discovery is valuable, designated time for our team to dive deep into the research and brainstorming needed to develop a strategic plan for achieving your marketing goals. I’ve witnessed hundreds of successful projects here at Avenue 25, and I’ve come to the conclusion that discovery is hands-down…

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Why Discovery Matters

Drummers and Developers: Unsung Heroes

Construction industry metaphors often come up when discussing design for print and web. A website wireframe is a construction blueprint, for example, and moving content into a website framework is the moving of furniture into the house. The rooms need to be the appropriate sizes and shapes to best house the furniture for both functionality and aesthetics. A solid foundation is my top priority, because…

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Drummers and Developers: Unsung Heroes

Avenue 25’s Favorite Life Hacks, Part 6

With summertime approaching and a 3day weekend ahead, eating light, clean and healthy is on my mind! Of course, a little sweetness is always welcome, too…. so may I present a few nifty little fruit-themed life hacks. Grapes – Have you tried freezing them? It makes a delicious summertime snack (think bite-sized, juicy popsicles). Also if you are like my Mom who loves her wine so cold that she often…

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Avenue 25’s Favorite Life Hacks, Part 6