Avenue 25 - Advertising and Design

Avenue 25 Lingo: Web Edition Part 2

We know you enjoyed Avenue 25 Lingo: Web Edition Part 1, and figured it was time for part 2. Without further ado: HTML [eych-tee-em-el] HyperText Markup Language - it's half of the front end coding. The half that provides basic structure to the site. CSS [see-es-es] Cascading Style Sheet - it's the other half of the front end coding. The half that adds colors and holds the structure together like…

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Avenue 25 Lingo: Web Edition Part 2

What's in a [brand] name?

We develop names for businesses and products all the time and there are a lot of factors and strategies that come into play. But I can tell you that when it comes to naming, simple is better. Especially if you’re a startup. You want your brand name to be memorable - not unpronounceable. Or even worse, laughable. Sometimes, startup brands choose odd or quirky names in hopes of gaining some interest…

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What's in a [brand] name?

Mobilegeddon is Coming.

Mobilegeddon! Google warns all sites must be mobile-friendly by April 21st In its infinite wisdom, Google has now decided that if your website is not designed/coded to be “mobile-friendly” (aka “responsive”) then it will not be listed highly in their mobile search engine. Their reasoning makes a bit of sense in that so many of us use mobile phones and tablets these days and non-mobile (“non-responsive”)…

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Mobilegeddon is Coming.

seo tips for your youtube videos part 2

Hi again! As promised we’re back to discuss the actual Content Optimization and go into specifics of your videos title, description, tags and more. Content Optimization Elements you’ll be creating: The Video Title The Video Description A valid link to related [“Targeted”] information on your website The Video Tags Each video you upload should be planned out prior to uploading for search…

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seo tips for your youtube videos part 2

SEO Tips for your YouTube videos Part 1

Did you know that your YouTube video can be a powerful online marketing tool? Not only can it be informative and helpful to your clients and customers, but when optimized properly, that video could appear on page one of Google, just like your website. It will also lead people to your site and boost your website’s SEO as well. Simply uploading up your video to YouTube should not be the end of your…

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SEO Tips for your YouTube videos Part 1

Websites Get Kidnapped Every Day

Yes, taken and held hostage or simply disappear. Websites get designed, built and launched for businesses and everything is great. Until it isn't. Imagine this: you decide to hire a firm to develop a new website for your business. You do some research to make sure you are choosing a company that does good work. They have a website themselves that looks nice and the pricing was terrific. You put a big…

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Websites Get Kidnapped Every Day

Avenue 25 Lingo: Graphic Design Edition

Graphic design lingo can often be confusing to those outside of the industry. And it’s likely that at some point or another, you’ll find yourself in need of some graphic design services. Here’s a list of some commonly used terms you might come across: CMYK/RGB (See-Em-Why-Kay / Are-Gee-Bee) These are two types of color modes. CMYK stands for Cyan, Magenta, Yellow, and Black, and is used in print.…

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Avenue 25 Lingo: Graphic Design Edition

Hi, I'm Alicia

I'm Alicia - your Online Marketing Manager at Avenue 25. I'm the resident #GeekGirl with a deep love of SEO, online marketing, social media and design. Transplanted but not entirely removed from my L.A. roots, completely enamored with my previous home of Portland, Oregon #KeepPortlandWeird and now a 4-year resident of Phoenix, Arizona. Online [Internet] marketing is a dynamic and challenging field…

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Hi, I'm Alicia

Top 5 Reasons We Love our Clients

5. They value what we do Now don’t get me wrong….we have definitely had our fair share of uneducated types come through the door.  Fortunately, our 24-year history has taught us to identify the big red flags and stay far away from those who still think that a flyer can look professional by using Word and changing up a few font types and sizes. Not only do our clients value what we do, they trust us…

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Top 5 Reasons We Love our Clients

Avenue 25 Lingo: Web Edition Part 1

We all have some jargon we use in our everyday work and personal lives. Here is a bit of what you might hear at Avenue 25 when talking to us about web work. Domain [doh-meyn] It's what you type into your browser to get to the site you want. Google.com, Facebook.com, Ave25.com - those are all domain names. Hosting [hohs-ting] This is where your website lives. It's likely a large computer in some underground…

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Avenue 25 Lingo: Web Edition Part 1