Avenue 25 - Advertising and Design

Google Stock for Christmas? I'd Like Mine With a Green Bow

Just how is Google doing? Wrap your noggin around this… Google is predicted to take home more than 70% of all U.S. mobile ad dollars in 2012. AdMob, Google’s mobile ad network currently accounts for 24 percent of U.S. mobile network ad buys. The next largest is Millennial Media which carries less than 17%. Now take Google's 24% and add it to their vastly dominant share in the mobile search ad market. You'll find that Google is poised to take home more than 70% of overall U.S. dollars spent on mobile advertising in 2012. Millennial will account for 4.9%, Apple should carry 4.5% and Yahoo and Microsoft about 2.8 percent each.