The Most Effective Digital Email Marketing Strategy

Email marketing works. We know that. But how often should you send them? Clients ask us this question all the time.

Until recently, our answer usually had something to do with how much time you want to devote to writing one (or hire us to do it) and either quarterly, monthly and in a few rare instances, weekly. But a 2013 study of over 2 billion emails indicates daily emails get the highest open rates, by a landslide. Check out these “open” and “click” rates of emails sent monthly, weekly and daily (compared to the overall average)…

MONTHLY: opens -26.6% / clicks -37.0%.

WEEKLY : opens +27.1%, clicks +50.6%,

DAILY: opens +27.8%, clicks +100.3%.

Assuming you are using the right subject lines, engaging design, relevant content and calls to action, sending daily emails means more business. However, it also means having to generate a lot of content. Are you offering a discount? Do you have a new product or service? Have you found a new use for one of your products or services? Do you have an employee you want people to meet? Have any ideas that could prove useful to some of your clients? The ideas are endless if you really start to think about it. 

The real key is to provide useful information to keep people interested in your regular emails. This also makes you seem like the expert and you become a valuable resource. 

We could really go on about digital email marketing for days. But you don't need to know all of that because we are here to help.

Give us a call and let's get your digital email marketing working for you!