So what do you guys do?
We get asked this all the time. So we should have a short elevator speech right? Heck, we create them for clients so why not for ourselves? Saying we’re a top Phoenix advertising agency doesn’t cut it because we’re much more than that. We’re also a team of the best web designers Phoenix has to offer. We’re also have some of the best graphic designers in Phoenix and the best marketing firm in Phoenix. But wait, we’re also, SEO professionals, social media specialists, sales and marketing consultants, and managers, and product and business naming experts. And corporate business and product branding experts, let’s not forget about branding. What is branding? It’s surprising the number of business owners who still don’t quite understand that one. Let's sum that one up by saying the brand is the most valuable asset a business owns and yet it is perhaps the most misunderstood and neglected asset of most companies.
The truth is, what we offer is always changing. It has to. Technology evolves. The world is changing. You either stay on the leading edge or fall behind. We prefer being in front. The view’s better and we would get bored if we weren't. So when someone asks what we do maybe we should just say “we do everything necessary to market your product, service or business.” Well we’ve tried that one and their eyes glaze over. They can’t quite grasp that concept - too broad and a really bad conversation starter. Or we could say “we’re idea people.” Well we are, but what the heck does that mean to the other guy in the elevator? So what do we say? We typically cater our response to the situation. We’ll let him talk first then try to identify what areas he might need help with and focus on that aspect of our business. Of course we make it sound really cool too - because it is! We're never bored around here.