Odds are that if you don’t have an Instagram account, you have at least heard of it as it is one of the most trending social media platforms right now. Instagram is a social media app for iOS and Android that allows users to share photos and videos. Intagrammers are able to add captions, edit photos, apply filters, engage online with other users all over the world, explore new products and, most importantly, creep on your friends.
Instagram is always updating its app. Back in August of 2016, Instagram created a new feature called Instastories. Instagram describes stories as something that lets you “share all the moments of your day, not the ones you want to keep on your profile.” This feature enables you to share photos and videos that will appear in a slide show format, however the stories disappear after 24 hours. You can make your Instastories as creative and aesthetically pleasing as you want. Instastories can be jazzed up with text, filters, stickers, attaching Spotify songs, and creating polls for followers.
Instagram in the business world
Instagram and Instastories give brands the opportunity to reach a huge number of people. If you are looking to promote yourself or a business, Instagram is the perfect platform. It is important to create your profile as a business account because users can generate analytics. Stats about engagement, the best time of day to post, etc are helpful for growing a presence in the Instagram world.
Quick tip on using Instastories for gaining engagement on Instagram – very simply, be active with your audience. Instagram stories are a quick and easy way to promote an upcoming event for example, as well as giving a behind the scenes look at the event. One of the best benefits of using Instastories is it gives businesses the ability to post more content without being annoying and clogging their followers’ feeds.
Avenue 25 Advertising & Design is a marketing, graphic and web design studio successfully delivering creative and effective marketing for our clients for the last 27 years. Follow us on Instagram and check out some of our fun Instagram stories. For more insight on using social media effectively for your business, give us a call and set up a professional consultation with our team.