Avenue 25 - Advertising and Design
Serenity business cards on stone surface Serenity Envelope2Arizona Serenity Hospice Branding and Logo DesignLetterhead designSerenity Business card designSerenity Hospice Phoenix BrandingSerenity Hospice EnvelopeFront graphic design of pocket folder for Phoenix hospice companypocket folder design for Arizona hospice agencySerenity Phoenix Arizona Hospice Company Marketing


Branding | Business | Logo Design | Advertising | Stationery

Hospice care is a sensitive topic. Since 2004, Serenity Hospice has provided care to over 6,000 patients in the Phoenix Metropolitan Area. A recent management change and fresh corporate philosophy meant it was the perfect time to update their identity, branding, logo design and other marketing materials.

Butterflies have a great deal of symbolism, but most notably, they represent transformation - something both patients, their families, and the employees of Serenity have gone through. The watercolor painting within the butterfly helps bring it to life, and gives it an artistic feeling. The soft yet bold typography helps anchor the overall look and feel.