Avenue 25 - Advertising and Design

Drummers and Developers: Unsung Heroes

Construction industry metaphors often come up when discussing design for print and web. A website wireframe is a construction blueprint, for example, and moving content into a website framework is the moving of furniture into the house. The rooms need to be the appropriate sizes and shapes to best house the furniture for both functionality and aesthetics. A solid foundation is my top priority, because…

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Drummers and Developers: Unsung Heroes

Avenue 25’s Favorite Life Hacks, Part 6

With summertime approaching and a 3day weekend ahead, eating light, clean and healthy is on my mind! Of course, a little sweetness is always welcome, too…. so may I present a few nifty little fruit-themed life hacks. Grapes – Have you tried freezing them? It makes a delicious summertime snack (think bite-sized, juicy popsicles). Also if you are like my Mom who loves her wine so cold that she often…

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Avenue 25’s Favorite Life Hacks, Part 6

avenue 25 lingo: graphic design edition part 2

Part 2 of our graphic design lingo. Check out part 1 if you missed it!  Font (font) and Typeface (tipe-face)  Our favorite 4-letter word that starts with an F. Believe it or not, there is actually a difference between a font and a typeface. Think of it like this: A typeface is the album, and the fonts are the songs that make up that album. Nowadays these whippersnappers use the words interchangeably,…

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avenue 25 lingo: graphic design edition part 2

Optimize Your Images for SEO Success!

You may not realize this, and this is why I’m sharing, but images can generate a TON of traffic from image-based search engines (such as Google Images, for example). Image optimization is very similar to video SEO. (Here’s a scenario to think about. I optimized a professional tattoo and body modification studio’s website. Can you imagine the increase in targeted website visits for keyphrases like…

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Optimize Your Images for SEO Success!

Is a Responsive Website Financially Right for You?

We all know that on April 21st Google began to give favoritism to websites that it considers are mobile friendly. We call these “responsive” sites. If you still haven’t made the change, you’re not alone. A recent study shows that only 19% of today’s top 10,000 websites are using responsive web design. That means, while you are reading this, the Google ranking for the other 8100 top websites is actively…

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Is a Responsive Website Financially Right for You?

Avenue 25 Lingo: Web Edition Part 2

We know you enjoyed Avenue 25 Lingo: Web Edition Part 1, and figured it was time for part 2. Without further ado: HTML [eych-tee-em-el] HyperText Markup Language - it's half of the front end coding. The half that provides basic structure to the site. CSS [see-es-es] Cascading Style Sheet - it's the other half of the front end coding. The half that adds colors and holds the structure together like…

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Avenue 25 Lingo: Web Edition Part 2

What's in a [brand] name?

We develop names for businesses and products all the time and there are a lot of factors and strategies that come into play. But I can tell you that when it comes to naming, simple is better. Especially if you’re a startup. You want your brand name to be memorable - not unpronounceable. Or even worse, laughable. Sometimes, startup brands choose odd or quirky names in hopes of gaining some interest…

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What's in a [brand] name?

Mobilegeddon is Coming.

Mobilegeddon! Google warns all sites must be mobile-friendly by April 21st In its infinite wisdom, Google has now decided that if your website is not designed/coded to be “mobile-friendly” (aka “responsive”) then it will not be listed highly in their mobile search engine. Their reasoning makes a bit of sense in that so many of us use mobile phones and tablets these days and non-mobile (“non-responsive”)…

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Mobilegeddon is Coming.

seo tips for your youtube videos part 2

Hi again! As promised we’re back to discuss the actual Content Optimization and go into specifics of your videos title, description, tags and more. Content Optimization Elements you’ll be creating: The Video Title The Video Description A valid link to related [“Targeted”] information on your website The Video Tags Each video you upload should be planned out prior to uploading for search…

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seo tips for your youtube videos part 2

SEO Tips for your YouTube videos Part 1

Did you know that your YouTube video can be a powerful online marketing tool? Not only can it be informative and helpful to your clients and customers, but when optimized properly, that video could appear on page one of Google, just like your website. It will also lead people to your site and boost your website’s SEO as well. Simply uploading up your video to YouTube should not be the end of your…

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SEO Tips for your YouTube videos Part 1