Avenue 25 - Advertising and Design

Google's mobile test. Does your website FAIL?

The mobile version of Google Search now indicates if a site is “mobile-friendly” on its search results pages. It’s a nice feature because it helps you avoid those annoying non-mobile-friendly sites when you’re searching on your phone or tablet. I believe I speak for all of us over 40 when I say we’re tired of having to hold the phone at arm’s length to read a site that isn’t mobile-friendly. Now, using…

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Google's mobile test. Does your website FAIL?

Avenue 25’s Favorite Life Hacks, Part 3

Fitness tips from Kelly Pile, Director of Operations and Resident Group Fitness Instructor/Enthusiast: Raise your rear view So maybe not quite as fun as talking about the sight of your glutes, I am talking about the mirror in your car.  We all know we need to contract our abdominal muscles to keep them strong but it is hard to remember during all parts of your day.  Raise your rear view mirror about…

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Avenue 25’s Favorite Life Hacks, Part 3

Looking for a WordPress site? Think twice.

So we hear it all the time - "I need to have my site built in WordPress." The first thing we ask is, why. Some of the most common answers are: I don't know, I heard it's the best. It has awesome plug-ins. I've used it before. Let's look into these answers a bit. I heard it's the best. This answer is my favorite. Not only is it an opinion, it's not even your opinion. Just because something…

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Looking for a WordPress site? Think twice.

Don’t let the grind of running your company keep your business from having a personality.

It’s been said that people do business with people – yet many companies struggle to survive by simply doing the job they were hired to do, and leave it at that. So what's wrong with that? They've either forgotten about or never considered the essential role personality plays in the success and well-being of a company. Yes, a businesses can have a personality. Actually it’s the business’ brand that…

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Don’t let the grind of running your company keep your business from having a personality.

How to Use Design to Direct the Eye

Ever wonder what makes you drawn to walk a certain path or focus on an area of the page first? Whether talking about architectural, fashion, print, or online, there’s a purpose behind the layout and structure of every good design. It’s considered essential for success.     So what IS that purpose?  Attention As any middle child will tell you, attention is everything. She might cry for attention,…

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How to Use Design to Direct the Eye

Avenue 25’s Favorite Life Hacks - Part 2

Welcome to Part 2 in our series of the Avenue 25 team’s favorite life hacks. It is always fun to share some of the tried and true tips and tricks we have learned that make our busy lives a little sweeter!  In this blog post we focus on saving both time and money! From Web Director (and Resident Uber-Techie) Jeff Sokol:  How to Automate Your Life Like Jeff Does How does Jeff multitask his crazy life…

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Avenue 25’s Favorite Life Hacks - Part 2

Your Marketing Budget Headache

Imagine this: You need help reaching potential customers with your message, so you call a marketing company. You want to know if they are a good fit for you, so you ask what they can do for you and how much it will cost. Seems reasonable, right? Then why do you wind up with a headache trying to get a straight answer from someone? “oh, you need help with your marketing? Sure we can help you with that!…

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Your Marketing Budget Headache

Email Marketing - It Should Be In Your Plan

Email marketing can be a very effective tool for staying in front of current and potential customers. We tout it all the time, but find that many clients still don’t get it. Even when we recommend it and add it to a marketing plan, people are still reluctant to take advantage of the venerable, easy, cost-effective, email marketing campaign. Email marketing should be a fundamental element in almost…

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Email Marketing - It Should Be In Your Plan

Single or Double Space?

Ah, the dreaded double/single space debate. Some folks are just downright passionate about this topic. Do you double space after a sentence? Or single space? Or do you go buck wild and type 3 or 4 spaces after a period? Let’s start with a little history about standard spacing practices. Source: http://en.wikipedia.org/wiki/Sentence_spacing Since the introduction of movable-type printing in Europe,…

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Single or Double Space?

Avenue 25’s Favorite Life Hacks, Part 1

We love sharing some of our tried and true tips and tricks to make our crazy, challenging and fast-paced lives just a little bit easier. Here are a couple from our smart and savvy Avenue 25 ladies. Stay tuned for more! Art Director, Lindi Koprivnikar: Flight Hacks – Ways to get the cheapest prices! Browse incognito on Chrome so airlines can't track what you're searching for and jack up their prices…

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Avenue 25’s Favorite Life Hacks, Part 1