Most businesses have the same big problem. It’s really tough to grab attention on social media.
The majority of advertising messages die a terrible death, drowned-out in a sea of digital noise. But it doesn’t have to be that way.
It’s important to know how to get your ideal social media audience to "stop the scroll" and pay attention.
But never fear, because that’s where we shine! We can amplify your message to trigger new leads, helping your prospects take
action that translates to their satisfaction and to your bottom line.
Ever wish you could stop treading water in the expansive sea of digital marketing? Wouldn’t it be nice to
actually get the return on investment you’re looking for?
To win big through social media advertising, you need to be where your customers are. Where do they hang out
or check-in every day? Are they regularly on Facebook? How about Instagram? Linked-in? Twitter? Not sure? We can help with that
too. Actually, we are very partial to Facebook and Instagram over the others, for lots of reasons, but let’s look at some numbers first.
- With roughly 2.85 billion monthly active users as of the first quarter of 2021, Facebook is by far, the largest social network, worldwide.
- During the first quarter of 2021, the company stated that 3.45 billion people were using at least one of the company's core products
(Facebook, WhatsApp, Instagram, or Messenger) each month. That’s a mighty big fish bowl!
(SOURCE)
Facebook and Instagram are great places to advertise B2C (business to consumer) products and services. But what about B2B
(business to business) products and services? Well, these two platforms are great for B2B businesses too. Unfortunately, trying to convince a
client of this isn’t always easy.
The root of the problem is that B2B business owners and marketing directors see their customers as other companies.
So, marketing to people at home who are laying in bed, makes absolutely no sense to them. After all, company A makes the decision to pay
for the services and products of company B, not some guy sitting in his bathroom, right? Nope. It’s the guy on the toilet. Someone at
company A actually made the decision to engage the services of company B. It was a person, just like you or me. Let’s call him Edward.
And where does Edward spend a little time every day when not at work? Most likely on Facebook or Instagram. And he definitely spent time
on his phone while in bed and in the bathroom. Is he cruising Linked-in? Maybe, but probably not so much. So you need to put your mindset
into the fact that you are marketing to a specific demographic. In this case, it’s Edward, and Edward is a human being, not a company.
A big problem with social media is that the game keeps changing. What used to work is no longer converting into leads,
sales, and profits. If you’re like most people who tried marketing on Facebook, you felt frustrated and exhausted trying to keep up with
shifts in consumer behavior and platform updates.
You Probably Asked Yourself:
- “What happened to my audience?”
- “What are we doing wrong?”
- “Why aren’t our followers engaging?”
- “Why are our employees the only ones who like our posts?”
- “Why does Facebook advertising work for our competition but not for us?”
Every Business Can Have A Successful Facebook Ad Campaign. But What Does It Take?
- You need a team that knows how to connect to the psychology of what your customers want.
- You need the creative ability to make eye-popping ads to stand out from the competition.
- You need the expertise to use the hidden business resources on social platforms to engage with your audience.
- And you need to stay in front of your prospects.
Simple, right? Ha.
It helps to consider Facebook for what it is... an advertising company first, and a social media platform second.
Facebook makes its money through advertising revenue. To drive profits, the Facebook algorithm now limits how many people will see your
message for free. So, businesses must now “pay to play”.
Just a few years ago, you could post something and every one of your followers and their friends would see it. Now
you’re lucky to engage 5 people that way. That’s why social media posting and commenting are no longer the effective marketing tools they
once were. You need to be doing paid advertising. The good news is that it really works. More good news is that Facebook provides numerous
tools to help businesses succeed, and we know how to employ them.
Organic social media traffic is dying and might as well be dead. No smart business owner would buy a billboard to place in the middle of a
desert. But digitally speaking, that’s exactly what many businesses do when they attempt FB marketing on their own. So when they tell us
social media advertising doesn’t work for them. We’re always a bit skeptical. It’s not easy doing it right, and doing it wrong is absolutely
a waste of money.
We understand the nuances of social advertising. We educate our clients on ways to maximize their return on investment
with a strategic plan. We take the guesswork out of decision-making so businesses can scale with real-time tracking... and with our
guidance and management.
Here’s how we do it:
- We get crystal clear on your goals, your audience, and your message.
- We develop a rock-solid strategy to ensure your systems are in place and ready for all your new leads.
- We launch toward your milestones and make course corrections along the way to get you dialed in and laser-focused on results.
Using the recipe above, we’ll help you to dominate your industry and become the go-to name in your market. With your Facebook marketing
figured out, you will be free to focus on what nobody else can do... That is being the heart and soul of your business, upholding your values,
nurturing your team, and serving your raving fans.
FIVE REASONS WHY YOU SHOULD ADVERTISE ON FACEBOOK:
- Facebook Ads are the FASTEST way to REACH a lot of people.
- You can TARGET your AUDIENCE based on their behaviors, demographics, and interests.
- Facebook will help you OPTIMIZE your PERFORMANCE based on real data and not your best guess.
- You can RETARGET visitors who don’t convert the first time and SEND THEM BACK to your site.
- It’s easy for your audience to CONNECT with you.
NOT EVERYONE IS AN IDEAL CANDIDATE
You’re Not Yet Ready for Successful Social Media Marketing if You:
- Are still in the beginning stages of your launch.
- Are still trying to figure out what business you’re in.
- Don’t see the value in hiring experts to lead your strategy.
- Are committed to doing the same free things as everyone else.
- Are unable to commit a strategic amount of revenue to paid advertising.
Here’s What We Require to QUALIFY:
- You must be accessible to coordinate with us for quick decisions
- An in-depth understanding of your customer base and ideal client (we can help)
- An offer, product, or service that you (and we) trust will be successful
- Comfort level trying new things while we maintain your core strategy
- A system for handling leads (otherwise, you’re likely marketing for your competition)
- A Facebook marketing budget of at least $4,500 per month
READY TO GET STARTED? HAVE QUESTIONS?
Call us or email our social media marketing department directly at: Social@Ave25.com
DON’T MEET THE REQUIREMENTS? OR NOT WHAT YOU NEED?
No Worries! We can help you in many other ways. We have a full arsenal of marketing weapons, tactics and experts to
help you scale your business. If you want to talk about our other services that might be a better fit right now, such as
branding, strategy, web design, SEO, Google advertising, or just about anything else, give us a call at 602-864-1233
or email us at: hello@ave25.com.