Team

Meet our leadership.

Trustworthy Guidance.

Team

Creating Confidence.

Our leadership team consists of highly-respected professionals in our fields. We have the talent and experience necessary to ensure your work is done right the first time.

People say we’re easy to work with – from Fortune 500 company executives to small business entrepreneurs.

Rusty Pile

CEO

Rusty Pile

Rusty has more than 35 years of experience in marketing, sales, advertising, branding and graphic design. He’s an award-winning SEO and digital marketing strategist and has built multiple businesses.

He worked in advertising and marketing at Pepsi Cola and Best Western International where he developed and managed advertising, branding and marketing for Best Western Hotels throughout the U.S and Canada. He’s worked with hundreds of corporate clients and has developed and directed multi-million-dollar advertising & sales programs for ten popular, national hotel chains and the American Automobile Association.

Rusty attended the University of Hawaii and the University of Arizona where he degreed in marketing, communications and psychology.

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Q & A:

What inspires you?
Helping others.
What is your favorite way to unwind?
Glass of wine with my wife.
How would you describe your sense of humor?
Dry. Or maybe just slightly damp.
What is the best piece of advice you’ve ever been given?
Hire people better than you.
What are the values that drive you?
Treat others like you want to be treated. Surround yourself with good, positive people. Give more than you take. Listen more than you talk. Always be learning. Failure is the route to success. True failure is to never have tried.

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Kelly Pile

Executive Vice President & Operations Director

Kelly Pile

Co-founder/Executive Vice President of Avenue 25 and Director of Operations, Kelly manages the financial, logistics and human resources of the business, and has also structured and managed multi-million-dollar sales programs for Avenue 25 clients.

In her spare time, Kelly is the Executive Director of the Phoenix Obstetrical and Gynecological Society, a Wine Advisor with Wines for Humanity, and has inspired many as a Group Fitness Instructor for over 25 years. A native Arizonan, Kelly received her marketing degree from the University of Arizona.

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Q & A:

What is the best piece of advice you’ve ever been given?
Will it matter in 20 years? My closest friend has been saying this to me for over 35 years, and guess what? Most things don’t!
What inspires you?
Discovering and encouraging the “specialness” in others. Also, strength and growth.
What are the values that drive you?
Compassion, Authenticity, Openness, Balance, Respect, Generosity, Growth, Optimism, Love.
If you won the lottery today, what kind of business would you start? (and keep working with Ave25 of course!):
Wine bar!
If money were no object, what would you order on Amazon today?
A villa in Cinque Terra – Amazon has those, right?

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Rob Tinsman

Vice President & Creative Director

Rob Tinsman

Rob is recognized as one of the top creative directors in Arizona. Not only does he have a gifted eye for designing truly spectacular visuals, but he’s also an expert at branding identities and strategies for businesses and products both new and old. You’ve most likely seen some of his work on product packaging found on store shelves throughout the world from Walmart to Petsmart and in numerous foreign languages.

Rob majored in Visual Communications and is a 20-year Army veteran committed to working hard and making sure things get done right, on time and on budget.

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Q & A:

If you won the lottery today, what kind of business would you start?
Assisted Living Home. There are too few caring places that are also affordable (and keep working with Ave25 of course!)
If money were no object, what would you order on Amazon today?
A Van Halen shirt. Wait, no. I just did a sort by price high to low. There's an ultra rare 1884 American Silver Morgan Dollar for $850,000. Amazon has a great return policy so I'd get that money back and invest it in a Vanguard total stock market ETF. I'm always looking for an angle.
What is one of your favorite healthy living tips that you practice?
Low carb, clean eating. I’ve been told that beer has only good carbs.
If you could invent a new holiday, what would it be about?
Just-be-kind-and-don’t-be-skeptical-of-those-being-kind-to-you day. Because not everyone is looking for an angle.

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Rachel Gularte

Account Manager

Rachel Gularte

Rachel is one of the sharpest, friendliest, “make-it-happen” people you will ever meet. She is the first person our clients talk to and does a great job representing Avenue 25 and taking care of our clients from day one. Her background is in client services, sales and small business consulting with companies like NBC, so she really knows her stuff.

We discovered work has no time clock with Rachel as she’s known to text and email every one of us at all times of the day and night.

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Q & A:

If I weren’t good at my job, I’d probably be a:
Zoo Keeper.
If you were a superhero, what would your superpower be?
The ability to travel through time.
What inspires you?
My family.
What are the values that drive you?
Honesty and Health.
What is your favorite way to unwind?
Hanging out with my pets (cats, dog, snake, bird).
If money were no object, what would you order on Amazon today?
A super fancy one-touch espresso maker!

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Brett Williamson

Social Media Marketing Director

Brett Williamson

Brett is our resident ad genius. He’s a talented strategist and compelling communicator. He is as comfortable across a coffee table one-on-one as he is delivering a keynote address. He masters the nuances of scaling businesses through Facebook and Instagram.

Brett earned his Bachelor's Degree in administration, with an emphasis in psychology and counseling. His other professional interests include business and leadership consulting, firearms training, and managing vacation rentals.

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Q & A:

What is the best piece of advice you’ve ever been given?
“Don’t marry the girl you can live with; marry the one you can’t live without.” - Dad, circa 2001
What are the values that drive you?
Faith | Family | Freedom
If you won the lottery today, what kind of business would you start?
I would expand my real estate investment business into a vacation rental empire.
What is your favorite way to unwind?
Solitude in nature... Likely with a backpack on my shoulders and a flyrod in my hand.
What is your favorite thing to do with your family?
Roadtrips with four boys and my wife are simply the BEST! I love our chaos!

Q & A ›

Purposely small.
Highly creative.
Extremely versatile.

Learn more about Avenue 25.

About Us

Recent Work

@ave25phx

A good mantra for business. Let people know what you do, where you do it and why they should care. How else will they know about you? Word of mouth only gets you so far. #tedturnerHappy Halloween, boys and ghouls!We asked for your help to pick a winner of our Creative Pumpkin contest. And it looks like the "smart" votes all went to "Einstein", carved by our Art Director and creative "genius", Robert Davis. Thanks for your votes and to all who participated. Stay smart, stay safe out there this #Halloween. 🎃Caramel apples look delicious and certainly taste wonderful, but the first thing you notice when entering this store (and opening this box) is the smell! Homemade caramel from scratch can’t be beat. New branding and packaging work for Sweet Shoppe Candy Store in downtown Flagstaff. #ave25workHappy birthday, Rachel - You Rule! Cheers to this superstar and her blood, sweat and tears that have earned her spot as Avenue25 royalty. 

#happybirthday #yourule #superstar #workroyalty #officeroyaltyWe are a branding company. And we are rebranding.😯
Take a peek. #ave25workWe have something brand… new in the works.Something pretty sweet is coming. #ave25workWhoa, indeed. A post we did for a client went nuts. Love it! We have some new social media services in the works. Stay tuned.3D renderings offer interesting and unique design opportunities. More to come. #staytuned 🐈 #ave25workSome people might say a business card is just a business card. But proper branding combined with super thick card stock and painted edges, this client starts an immediate conversation, making a memorable impression every time they hand one out.

#ave25workSpotted this authentic fire hydrant at a client photo shoot recently. They wouldn’t part with it. Dang. It would make for some great @ave25 urban decor flair, eh?We’re proud to announce a brand new site for Native American Connections. A wonderful organization committed to improving the lives of individuals and families through Native American culturally appropriate behavioral health, affordable housing, and community development services. NativeConnections.org7 years ago. Recognition is nice but creating work that gets results for our clients is our goal every day. #timeflies #branding #ave25workHuge thanks to the incredibly ambitious ASU AIGA design students for asking us to speak at their Workspace Weekend event. Creative Director, Rob Tinsman shared some real world industry tips and advice to these go-getters. @asuaiga 
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#graphicdesign #designstudent  #asu #branding #phxdw #phx #ave25Design can elevate product value in the mind of a customer. You can tell a richer story and a command higher price. Proper brand positioning is what defines the goals that design can accomplish. Our system is called Brand Positioning and Strategy. We do it for all kinds of clients and it makes brands incredibly more effective. If your business could use a boost, this could do it. 
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#ave25work #phoenix #branding #notjustprettyprettyfreakingeffectiveTime to go. See ya next year. Warm wishes to you all. Only good things are in store. 🤞🏼We just found who was doing extra design work at the studio!Another "amazed" branding client! We create and strengthen brands through creativity and strategy - and it shows. Is your company ready for the next level? 

#amazedclient #superstars #brandingagency #branding #clienttestimonial #ravereview #nextlevel #brandingstrategy #ave25workThanks to our longtime client HARDROCK Concrete for letting us create a clever Christmas campaign this year. This mischievous elf shot was used for their corporate Christmas card.

Nod to photographer @marksusan too!What a great day it is when a long-time client takes the time to share his positive experience with our team. Yep, we are feeling proud today. Thanks, Robert! View more awesome reviews here: https://bit.ly/38QKLEL

#brandingagency #outstandingteam #clienttestimonial #teamwork #creativeteam #feelingproud#veteransday #gratefulforveterans #thankyouforyourserviceHappy 8 year Work Anniversary to this cool chick! Rachel Gularte joined the Ave25 fam this week back in 2012... and things have never been the same 😉  Rachel brings her unique brand of energy - full of determination, courage and passion - to everything she does and we know how lucky we are to have her on our team. Cheers to you and congrats on 8 fantastic years! 

#workanniversary #congrats #8yearanniversary #8yearcommitment #adlife #coolchickHappy birthday wishes to our favorite bossman!It is almost time... 

#weekendloading #happyfriday #almostweekendIt's coming... and with a bonus day to boot! 

#happyfriday #3dayweekend #rechargetime #weekendahead #adlife #needasign #roadsignIn honor of the many students going back to school this week (in one way or another), we are flashing back to last year's career day with some aspiring graphic designers from Sandra Day O'Connor High School. 

Sending our most positive vibes to all the students, teachers and administrators doing their best to navigate educating in this bizarre year of 2020. We support you!

#backtoschool #virtuallearning #studentsupport #supportourteachers #careerday #flashbackfriday #aspiringgraphicdesigner #studentsareourfutureAdded to our office decor about 4 years ago.... How do you think we acquired this?

A) Junkyard
B) We made it
C) Off eBay
D) Rusty scaled a light and stole it from a nearby intersection
E) Dumpster diving. .....................................................#adlife #brandingagency #brandinginspiration #creativeofficedecor #junkyard #ebayrescue #dumpsterdivingOur team enjoyed an inspiring Lunch & Learn led by our passionate healthy-lifestyler, Rachel. She helped us brainstorm ideas for healthy and quick meal prep as well as incorporate more colorful fruit & veggies into our routines without sacrificing taste and pleasure (just a couple of our many awesome take-aways!) Now we are all on the bandwagon sharing nutritious ideas to fuel ourselves and our families.

Here is one of her make-ahead snack ideas. You can use honey instead of stevia. Buying unsweetened yogurt and sweetening it yourself allows you to control the amount and quality of sugars........................ #makeaheadsnacks #healthylifestyle #healthyliving #eathealthy #lunchandlearn #teamlunchandlearn #adlife #brandingagency #teambrainstorm #ave25 #designerlifeQuote of the day! #qotd #happyclients #overheardtoday #werock #adlife #brandingdesign #creativework #quoteofthedayNew work for a forward-thinking company that provides a variety of efficient management solutions for world-class business partners. The Buildingi team is full of great people who have mastered the "work/life balance" mindset. What a pleasure to collaborate with this team and create a site truly representative of Buildingi and its core values. 

#buildingi #newwork #websitedesign #workhardplayhard #webdesign #webdesigning #webdevelopment #adlife #creativeteam #forwardthinking #weloveworkingwithyou #greatclients #ave25workSo what to do when life gives you a bunch of lemons and some extra time on your hands? Rusty's first batch of Limoncello, of course. Who wants to be on his gift list? 🙋‍♀️ #homemadelimoncello #whenlifegivesyoulemons #limoncellobottles #adlife #advertisingagency #creativeprojects #marketingagency #limoncello #creativestaffWe dig deep and get to the core of who are clients are and where they are going. Our Ave25 branding process + awesome people who really know their stuff (our team) = happy, thriving, and successful clients! #tuesdaytestimonial #adlife #brandingagency #graphicdesigner #happyclient #awesomepeople #clientreviewBeautiful work is great (and we love showing it off!) however the best projects not only look good but achieve and surpass our clients' goals. Thanks, Travis, for the great #TuesdayTestimonial #brandingagency #brandrefresh #metzandassociates #happyclients #adlife #increaseinbusiness @therealmetzymooseWhere to start when your logo needs a refresh? Often it is a scary undertaking, particularly when your existing logo has great meaning. Taproot Therapy, a Tempe-based mental health provider, took that leap and trusted us to create a new concept that the Taproot team called "just. 

#taproottherapy #taproot-therapy  #brandrefresh #logorefresh #ave25phx #ave25 #logo #logoredesign #beforeandafter #graphicdesign #branding #justright #ave25workVery communicative. Always friendly. Willing to talk through ideas. Develop appropriate results. Gotta love it when our core values come shining through. #testimonialtuesday #adagencylife #adlife #webdesign #graphicdesigner #happyclients #livingourcorevalues"Hitting it out of the park again"  Just another day in Ave25 life - and we LOVE it. Thanks, Kimberly, for taking the time to share. ................................#adlife #agencylife #happyclient #hititoutoftheballpark #websitedesign #testimonialtuesdayAll smiles (and a few giggles) at our Ave25 team meeting of the minds. Just saying hello, sending safe wishes, and letting you all know we are still at it, working our creative magic for our clients as we safely shelter! ........................... #wfhlife #adagencylife #zoomgiggles #phoenixgraphicdesigner #webdesign #logodesign #creativemarketing #azhomegrownBrand personality should come across in everything a company does. For Hardrock Concrete Placement, they are committed to putting in the time and doing things right. Customers remember the extra effort and will reward you with repeat business and referrals. Keep hustling.
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#concrete #hustle #generalcontractor #construction #az #arizona #branding #concreteishard #phoenix #logo #logodesign #webdesign #fullstackdeveloper #confidence #developer #development #website #webagency #designagency #agencylife #technology #webdesign #webdeveloper #graphicdesign #seo #uidesign #uxdesignOur team had our holiday party and did some safe shooting at Modern Round. A unique and fun night. Pew, pew.Couldn’t find the elf this morning. .
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#ave25elf #elfontheshelfToo many candy canes. An elf needs some In-n-Out Burger! .
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#elfontheshelf #elf #happy #SHOPPING  #christmas #holiday #ave25elf #marketing #branding #adlife #creative #phx #inandout #in-n-out #doubledouble #az #drivethru #phx #igersphx @12newsaz #12newsazDarn. Forgot a gift. Found some keys. Hurry. Hurry. Hurry! .
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#elfontheshelf #elf #happy #SHOPPING  #christmas #holiday #ave25elf #marketing #branding #adlife #creative #phx #shopping #hurry #az #drive #phx #igersphx @12newsaz #12newsazThat accomplished feeling when you’re done shopping. Grab a coffee. Relax. Giving feels great!
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#elfontheshelf #elf #happy #SHOPPING #christmas #holiday #ave25elf #marketing #branding #adlife #creative #phx #starbucks #takeabreak #az #coffee #phx #igersphx #todayshow @12newsaz #12newsazNine. .
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#elfontheshelf #elf #happy #weekend #christmas #holiday #ave25elf #marketing #branding #adlife #creative #phx @jellybellycandyco #countdown #az #phx #igersphx