Team

Meet our leadership.

Trustworthy Guidance.

Team

Creating Confidence.

Our leadership team consists of highly-respected professionals in our fields. We have the talent and experience necessary to ensure your work is done right the first time.

People say we’re easy to work with – from Fortune 500 company executives to small business entrepreneurs.

Rusty Pile

CEO

Rusty Pile

Rusty has more than 35 years of experience in marketing, sales, advertising, branding and graphic design. He’s an award-winning SEO and digital marketing strategist and has built multiple businesses.

He worked in advertising and marketing at Pepsi Cola and Best Western International where he developed and managed advertising, branding and marketing for Best Western Hotels throughout the U.S and Canada. He’s worked with hundreds of corporate clients and has developed and directed multi-million-dollar advertising & sales programs for ten popular, national hotel chains and the American Automobile Association.

Rusty attended the University of Hawaii and the University of Arizona where he degreed in marketing, communications and psychology.

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Q & A:

What inspires you?
Helping others.
What is your favorite way to unwind?
Glass of wine with my wife.
How would you describe your sense of humor?
Dry. Or maybe just slightly damp.
What is the best piece of advice you’ve ever been given?
Hire people better than you.
What are the values that drive you?
Treat others like you want to be treated. Surround yourself with good, positive people. Give more than you take. Listen more than you talk. Always be learning. Failure is the route to success. True failure is to never have tried.

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Kelly Pile

Executive Vice President & Operations Director

Kelly Pile

Co-founder/Executive Vice President of Avenue 25 and Director of Operations, Kelly manages the financial, logistics and human resources of the business, and has also structured and managed multi-million-dollar sales programs for Avenue 25 clients.

In her spare time, Kelly is the Executive Director of the Phoenix Obstetrical and Gynecological Society, a Wine Advisor with Wines for Humanity, and has inspired many as a Group Fitness Instructor for over 25 years. A native Arizonan, Kelly received her marketing degree from the University of Arizona.

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Q & A:

What is the best piece of advice you’ve ever been given?
Will it matter in 20 years? My closest friend has been saying this to me for over 35 years, and guess what? Most things don’t!
What inspires you?
Discovering and encouraging the “specialness” in others. Also, strength and growth.
What are the values that drive you?
Compassion, Authenticity, Openness, Balance, Respect, Generosity, Growth, Optimism, Love.
If you won the lottery today, what kind of business would you start? (and keep working with Ave25 of course!):
Wine bar!
If money were no object, what would you order on Amazon today?
A villa in Cinque Terra – Amazon has those, right?

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Rob Tinsman

Vice President & Creative Director

Rob Tinsman

Rob is recognized as one of the top creative directors in Arizona. Not only does he have a gifted eye for designing truly spectacular visuals, but he’s also an expert at branding identities and strategies for businesses and products both new and old. You’ve most likely seen some of his work on product packaging found on store shelves throughout the world from Walmart to Petsmart and in numerous foreign languages.

Rob majored in Visual Communications and is a 20-year Army veteran committed to working hard and making sure things get done right, on time and on budget.

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Q & A:

If you won the lottery today, what kind of business would you start?
Assisted Living Home. There are too few caring places that are also affordable (and keep working with Ave25 of course!)
If money were no object, what would you order on Amazon today?
A Van Halen shirt. Wait, no. I just did a sort by price high to low. There's an ultra rare 1884 American Silver Morgan Dollar for $850,000. Amazon has a great return policy so I'd get that money back and invest it in a Vanguard total stock market ETF. I'm always looking for an angle.
What is one of your favorite healthy living tips that you practice?
Low carb, clean eating. I’ve been told that beer has only good carbs.
If you could invent a new holiday, what would it be about?
Just-be-kind-and-don’t-be-skeptical-of-those-being-kind-to-you day. Because not everyone is looking for an angle.

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Jeff Sokol

Website Services Director

Jeff Sokol

As a true Full-Stack Web Engineer, Jeff is our online problem solver. Whether it's turning a complicated design responsive or custom building one of a kind functionality, Jeff always has a solution.

He also has a knack for explaining it all in every-day language that clients can understand and the rest of us fully appreciate. His approach to simple, elegant coding and adhering to W3C standards mean his websites load faster and search engines love them. Jeff’s well-rounded, expert abilities extend deep into other areas as well, such as search engine optimization, website analytics, graphic design, woodworking, jiu-jitsu and all things football related.

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Q & A:

What is the best piece of advice you’ve ever been given?
“Get in where you fit in” - My Dad
If you could invent a new holiday, what would it be about?
I’d like to think we can all agree on this one. The day after the Super Bowl should be a national holiday. Right!?
If money were no object, what would you order on Amazon today?
Have you seen those tabletop pizza ovens? Yeah. One of those.
If you won the lottery today, what kind of business would you start? (and keep working with Ave25 of course!)
An animal rescue. Not because I LOVE animals, but because my wife does. She just can’t get enough.
What is your favorite way to unwind?
Brazilian Jiu-Jitsu. Nothing takes the edge off quite like trying to choke another person unconscious while they try to break your arm.

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Kristie Haro

Director of Business Development

Kristie Haro

Kristie is the sixth of six children and found out early on that asking questions is one of the best ways to learn. She has taken this skill and cultivated it into a career of building relationships and strives to always be a resource for best client relations practices. Her collaborative efforts have developed relationships with organizations such as University of Arizona, Mesa Center for the Arts, Gilbert Public Schools, Phoenix Children's Hospital, Tucson Medical Center, Davis Monthan Air Force Base to name a few. She is a problem solver with a knack for making puzzle pieces fit.

Kristie is a fifth generation native Arizonan who has worked with companies in both of the state's major markets as well as Las Vegas and the surrounding areas. She is a published writer in collaboration with Arizona State University and Greenwood Press and loved nothing more than getting to write about Baseball. She brings with her over twenty years of Business Development and Marketing experience for companies such as Costco Wholesale. Communicative and driven, she will always strive to pivot with a client's needs.

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Q & A:

What Inspires you?
Good music, good wine and the creative process.
If you won the lottery today, what kind of business would you start?
I would open a facility for young adults that have aged out of our foster care system. There are so many children who cannot see a future for themselves because they do not have the support that creates strong and prepared adults.
What is your favorite way to unwind?
A good book and a cup of tea.
How would you describe your sense of humor?
Dry as the Sonoran Desert.
What is your favorite quote to live by?
"What you spend years creating, others could destroy overnight. Create anyway."

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Tara Lenoir

Account Manager

Tara Lenoir

Tara is a dedicated, energetic creative with a very positive mindset and has almost a decade of experience in the digital marketing space. To her, communication is key to maintaining workflow synergy while prioritizing strategic planning, adhering to timelines, and, most importantly, delivering data-driven results. With her as an account manager, nothing slips through the cracks.

She loves being a forever student—a lifelong learner. Motivated to develop her skills and grow personally and professionally constantly. Working in this industry which is forever evolving, allows just that. In her spare time, Tara is a Pilates instructor and Professional Puppy Petter (animal shelter volunteer).

Tara majored in Public Relations at the California State University of Sacramento.

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Q & A:

If I weren’t good at my job, I’d probably be a:
Professional Ice Cream Flavor Tester - I would dominate in this role.
What is your favorite quote to live by?
"Accept what life offers you and try to drink from every cup. All wines should be tasted; some should only be sipped, but with others, drink the whole bottle."

- Paulo Coelho
What is one of your favorite healthy living tips that you practice?
Balance. Balance is key to living a healthy life that I love!

Sometimes healthy living is: going on a solid run, having a nutritious-nourishing meal while being fueled up by quality H2O.

Other times healthy living is: having a glass (multiple) of wine, eating piles of nachos, and having a Scorsese movie marathon.

Balance.
What is your favorite way to unwind?
Taking a good pilates class at my favorite studio.
What inspires you?
Expanding the mind, improving the world, and growing as a person, which are all parts of an ongoing, never-ending process.

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Brett Williamson

Social Media Marketing Director

Brett Williamson

Brett is our resident ad genius. He’s a talented strategist and compelling communicator. He is as comfortable across a coffee table one-on-one as he is delivering a keynote address. He masters the nuances of scaling businesses through Facebook and Instagram.

Brett earned his Bachelor's Degree in administration, with an emphasis in psychology and counseling. His other professional interests include business and leadership consulting, firearms training, and managing vacation rentals.

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Q & A:

What is the best piece of advice you’ve ever been given?
“Don’t marry the girl you can live with; marry the one you can’t live without.” - Dad, circa 2001
What are the values that drive you?
Faith | Family | Freedom
If you won the lottery today, what kind of business would you start?
I would expand my real estate investment business into a vacation rental empire.
What is your favorite way to unwind?
Solitude in nature... Likely with a backpack on my shoulders and a flyrod in my hand.
What is your favorite thing to do with your family?
Roadtrips with four boys and my wife are simply the BEST! I love our chaos!

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Purposely small.
Highly creative.
Extremely versatile.

Learn more about Avenue 25.

About Us

Recent Work

@ave25phx

We are doing a super sweet photo shoot for an amazing Phoenix dog training brand. They love dogs! Can’t wait to show you the new website, video and more. #doodle #bark #dogsofinstagram #ave25workOne day the Ave25 boys went to lunch at TGIFridays and just happened to sit next to Evander Holyfield. He was gracious and posed with us for a pic. Good throwback memory!We were (shh…) given challenge coins in appreciation for our work with Dr. Ross Lirtzman and his canine ortho clinic. Thx @arizonacanineortho @ross_at_acosm ✊🏼🐾We build better brands. 

Ave25.com. Creating and strengthening brands through strategy and creativity. #ave25workDid you know we do social media marketing? It’s different from simply posting and “boosting” a post. Did you know there was a difference? It’s great for attracting employees, driving sales and more. It gets in front of your ideal audience. They don’t seek you, you appear where they already are. We can show you how you can save mktg money and be more effective. Just ask. #socialmediamarketing #phx #marketing #stopthescroll #ave25workShooting some photos of our friends at @eldoradoanimalhospital in Fountain Hills. Hanging out with cute animals all day is our idea of work. Thx to @marksusan for his eye and photography skills. #ave25workThis week calls for a strong chance of brainstorms and occasional games of Ms. Pac-Man. #ave25A strong brand strategy helped us understand all aspects of this brand— customers, competitors, culture, priorities and much more. We helped this client convey premium service on their vehicle graphics without the need for expensive full wraps. We help organizations spend marketing dollars wisely. #ave25workA good mantra for business. Let people know what you do, where you do it and why they should care. How else will they know about you? Word of mouth only gets you so far. #tedturnerHappy Halloween, boys and ghouls!We asked for your help to pick a winner of our Creative Pumpkin contest. And it looks like the "smart" votes all went to "Einstein", carved by our Art Director and creative "genius", Robert Davis. Thanks for your votes and to all who participated. Stay smart, stay safe out there this #Halloween. 🎃Caramel apples look delicious and certainly taste wonderful, but the first thing you notice when entering this store (and opening this box) is the smell! Homemade caramel from scratch can’t be beat. New branding and packaging work for Sweet Shoppe Candy Store in downtown Flagstaff. #ave25workHappy birthday, Rachel - You Rule! Cheers to this superstar and her blood, sweat and tears that have earned her spot as Avenue25 royalty. 

#happybirthday #yourule #superstar #workroyalty #officeroyaltyWe are a branding company. And we are rebranding.😯
Take a peek. #ave25workWe have something brand… new in the works.Something pretty sweet is coming. #ave25workWhoa, indeed. A post we did for a client went nuts. Love it! We have some new social media services in the works. Stay tuned.3D renderings offer interesting and unique design opportunities. More to come. #staytuned 🐈 #ave25workSome people might say a business card is just a business card. But proper branding combined with super thick card stock and painted edges, this client starts an immediate conversation, making a memorable impression every time they hand one out.

#ave25workSpotted this authentic fire hydrant at a client photo shoot recently. They wouldn’t part with it. Dang. It would make for some great @ave25 urban decor flair, eh?We’re proud to announce a brand new site for Native American Connections. A wonderful organization committed to improving the lives of individuals and families through Native American culturally appropriate behavioral health, affordable housing, and community development services. NativeConnections.org7 years ago. Recognition is nice but creating work that gets results for our clients is our goal every day. #timeflies #branding #ave25workHuge thanks to the incredibly ambitious ASU AIGA design students for asking us to speak at their Workspace Weekend event. Creative Director, Rob Tinsman shared some real world industry tips and advice to these go-getters. @asuaiga 
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#graphicdesign #designstudent  #asu #branding #phxdw #phx #ave25Design can elevate product value in the mind of a customer. You can tell a richer story and a command higher price. Proper brand positioning is what defines the goals that design can accomplish. Our system is called Brand Positioning and Strategy. We do it for all kinds of clients and it makes brands incredibly more effective. If your business could use a boost, this could do it. 
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#ave25work #phoenix #branding #notjustprettyprettyfreakingeffectiveTime to go. See ya next year. Warm wishes to you all. Only good things are in store. 🤞🏼We just found who was doing extra design work at the studio!Another "amazed" branding client! We create and strengthen brands through creativity and strategy - and it shows. Is your company ready for the next level? 

#amazedclient #superstars #brandingagency #branding #clienttestimonial #ravereview #nextlevel #brandingstrategy #ave25workThanks to our longtime client HARDROCK Concrete for letting us create a clever Christmas campaign this year. This mischievous elf shot was used for their corporate Christmas card.

Nod to photographer @marksusan too!What a great day it is when a long-time client takes the time to share his positive experience with our team. Yep, we are feeling proud today. Thanks, Robert! View more awesome reviews here: https://bit.ly/38QKLEL

#brandingagency #outstandingteam #clienttestimonial #teamwork #creativeteam #feelingproud#veteransday #gratefulforveterans #thankyouforyourserviceHappy 8 year Work Anniversary to this cool chick! Rachel Gularte joined the Ave25 fam this week back in 2012... and things have never been the same 😉  Rachel brings her unique brand of energy - full of determination, courage and passion - to everything she does and we know how lucky we are to have her on our team. Cheers to you and congrats on 8 fantastic years! 

#workanniversary #congrats #8yearanniversary #8yearcommitment #adlife #coolchickHappy birthday wishes to our favorite bossman!It is almost time... 

#weekendloading #happyfriday #almostweekendIt's coming... and with a bonus day to boot! 

#happyfriday #3dayweekend #rechargetime #weekendahead #adlife #needasign #roadsignIn honor of the many students going back to school this week (in one way or another), we are flashing back to last year's career day with some aspiring graphic designers from Sandra Day O'Connor High School. 

Sending our most positive vibes to all the students, teachers and administrators doing their best to navigate educating in this bizarre year of 2020. We support you!

#backtoschool #virtuallearning #studentsupport #supportourteachers #careerday #flashbackfriday #aspiringgraphicdesigner #studentsareourfutureAdded to our office decor about 4 years ago.... How do you think we acquired this?

A) Junkyard
B) We made it
C) Off eBay
D) Rusty scaled a light and stole it from a nearby intersection
E) Dumpster diving. .....................................................#adlife #brandingagency #brandinginspiration #creativeofficedecor #junkyard #ebayrescue #dumpsterdivingOur team enjoyed an inspiring Lunch & Learn led by our passionate healthy-lifestyler, Rachel. She helped us brainstorm ideas for healthy and quick meal prep as well as incorporate more colorful fruit & veggies into our routines without sacrificing taste and pleasure (just a couple of our many awesome take-aways!) Now we are all on the bandwagon sharing nutritious ideas to fuel ourselves and our families.

Here is one of her make-ahead snack ideas. You can use honey instead of stevia. Buying unsweetened yogurt and sweetening it yourself allows you to control the amount and quality of sugars........................ #makeaheadsnacks #healthylifestyle #healthyliving #eathealthy #lunchandlearn #teamlunchandlearn #adlife #brandingagency #teambrainstorm #ave25 #designerlifeQuote of the day! #qotd #happyclients #overheardtoday #werock #adlife #brandingdesign #creativework #quoteofthedayNew work for a forward-thinking company that provides a variety of efficient management solutions for world-class business partners. The Buildingi team is full of great people who have mastered the "work/life balance" mindset. What a pleasure to collaborate with this team and create a site truly representative of Buildingi and its core values. 

#buildingi #newwork #websitedesign #workhardplayhard #webdesign #webdesigning #webdevelopment #adlife #creativeteam #forwardthinking #weloveworkingwithyou #greatclients #ave25work