Team

Meet our leadership.

Trustworthy Guidance.

Creating Confidence.

Our leadership team consists of highly-respected professionals in our fields. We have the talent and experience necessary to ensure your work is done right the first time.

People say we’re easy to work with – from Fortune 500 company executives to small business entrepreneurs.

CEO

Rusty Pile

Rusty has more than 35 years of experience in marketing, sales, advertising, branding and graphic design. He’s an award-winning SEO and digital marketing strategist and has built multiple businesses.

He worked in advertising and marketing at Pepsi Cola and Best Western International where he developed and managed advertising, branding and marketing for Best Western Hotels throughout the U.S and Canada. He’s worked with hundreds of corporate clients and has developed and directed multi-million-dollar advertising & sales programs for ten popular, national hotel chains and the American Automobile Association.

Rusty attended the University of Hawaii and the University of Arizona where he degreed in marketing, communications and psychology.

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Q & A:

What inspires you?: Helping others.
What is your favorite way to unwind?: Glass of wine with my wife.
How would you describe your sense of humor?: Dry. Or maybe just slightly damp.
What is the best piece of advice you’ve ever been given?: Hire people better than you.
What are the values that drive you?: Treat others like you want to be treated. Surround yourself with good, positive people. Give more than you take. Listen more than you talk. Always be learning. Failure is the route to success. True failure is to never have tried.

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Executive Vice President & Operations Director

Kelly Pile

Co-founder/Executive Vice President of Avenue 25 and Director of Operations, Kelly manages the financial, logistics and human resources of the business, and has also structured and managed multi-million-dollar sales programs for Avenue 25 clients.

In her spare time, Kelly is the Executive Director of the Phoenix Obstetrical and Gynecological Society, a Wine Advisor with Wines for Humanity, and has inspired many as a Group Fitness Instructor for over 25 years. A native Arizonan, Kelly received her marketing degree from the University of Arizona.

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Q & A:

What is the best piece of advice you’ve ever been given?: Will it matter in 20 years? My closest friend has been saying this to me for over 35 years, and guess what? Most things don’t!
What inspires you?: Discovering and encouraging the “specialness” in others. Also, strength and growth.
What are the values that drive you?: Compassion, Authenticity, Openness, Balance, Respect, Generosity, Growth, Optimism, Love.
If you won the lottery today, what kind of business would you start? (and keep working with Ave25 of course!):: Wine bar!
If money were no object, what would you order on Amazon today?: A villa in Cinque Terra – Amazon has those, right?

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Vice President & Creative Director

Rob Tinsman

Rob is recognized as one of the top creative directors in Arizona. Not only does he have a gifted eye for designing truly spectacular visuals, but he’s also an expert at branding identities and strategies for businesses and products both new and old.

You’ve most likely seen some of his work on product packaging found on store shelves throughout the world from Walmart to Petsmart and in numerous foreign languages.

Rob majored in Visual Communications and is a 20-year Army veteran committed to working hard and making sure things get done right, on time and on budget.

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Q & A:

If you won the lottery today, what kind of business would you start?: I don't play the lottery. But if someone just gave me a bunch of money, I'd generally help people. Once you've helped relieve someone's burden, there's no going back.)
If money were no object, what would you order on Amazon today?: A Van Halen shirt. Wait, no. I just did a sort by price high to low. There's an ultra rare 1884 American Silver Morgan Dollar for $850,000. Amazon has a great return policy so I'd get that money back and invest it in a Vanguard total stock market ETF. I'm always looking for an angle.
What is one of your favorite healthy living tips that you practice?: Low carb, clean eating. I’ve been told that beer has only good carbs.
If you could invent a new holiday, what would it be about?: Just-be-kind-and-don’t-be-skeptical-of-those-being-kind-to-you day. Because not everyone is looking for an angle.

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Website Services Director

Jeff Sokol

As a true Full-Stack Web Engineer, Jeff is our online problem solver. Whether it's turning a complicated design responsive or custom building one of a kind functionality, Jeff always has a solution.

He also has a knack for explaining it all in every-day language that clients can understand and the rest of us fully appreciate. His approach to simple, elegant coding and adhering to W3C standards mean his websites load faster and search engines love them. Jeff’s well-rounded, expert abilities extend deep into other areas as well, such as search engine optimization, website analytics, graphic design, woodworking, jiu-jitsu and all things football related.

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Q & A:

What is the best piece of advice you’ve ever been given?: “Get in where you fit in” - My Dad
If you could invent a new holiday, what would it be about?: I’d like to think we can all agree on this one. The day after the Super Bowl should be a national holiday. Right!?
If money were no object, what would you order on Amazon today?: Have you seen those tabletop pizza ovens? Yeah. One of those.
If you won the lottery today, what kind of business would you start? (and keep working with Ave25 of course!): An animal rescue. Not because I LOVE animals, but because my wife does. She just can’t get enough.
What is your favorite way to unwind?: Brazilian Jiu-Jitsu. Nothing takes the edge off quite like trying to choke another person unconscious while they try to break your arm.

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Director of Business Development

Kristie Haro

Kristie is the sixth of six children and found out early on that asking questions is one of the best ways to learn. She has taken this skill and cultivated it into a career of building relationships and strives to always be a resource for best client relations practices.

Her collaborative efforts have developed relationships with organizations such as University of Arizona, Mesa Center for the Arts, Gilbert Public Schools, Phoenix Children's Hospital, Tucson Medical Center, Davis Monthan Air Force Base to name a few. She is a problem solver with a knack for making puzzle pieces fit.

Kristie is a fifth generation native Arizonan who has worked with companies in both of the state's major markets as well as Las Vegas and the surrounding areas. She is a published writer in collaboration with Arizona State University and Greenwood Press and loved nothing more than getting to write about Baseball. She brings with her over twenty years of Business Development and Marketing experience for companies such as Costco Wholesale. Communicative and driven, she will always strive to pivot with a client's needs.

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Q & A:

What Inspires you?: Good music, good wine and the creative process.
If you won the lottery today, what kind of business would you start?: I would open a facility for young adults that have aged out of our foster care system. There are so many children who cannot see a future for themselves because they do not have the support that creates strong and prepared adults.
What is your favorite way to unwind?: A good book and a cup of tea.
How would you describe your sense of humor?: Dry as the Sonoran Desert.
What is your favorite quote to live by?: "What you spend years creating, others could destroy overnight. Create anyway."

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Account Manager

Erika Whitley

With almost a decade of experience in the digital marketing space, Erika brings enthusiasm, inspired ideas, and a valuable perspective to client projects. She holds a degree in Communications and has completed specialty certifications in UX Design, SEO, and website design.

Leveraging her talent and expertise in graphic design, social media, web design, and digital marketing, she ensures clients get the most out of their partnership with Avenue25.

Combining her contagious, positive energy and attention to detail with her extensive experience in all things marketing, Erika is the Client Account Manager that business owners dream about! From consistently identifying new opportunities for our clients to her prioritization of open communication, organization, strategic planning, and delivering data-driven results, our clients (and our entire team) love working with her. Outside of work, you’ll find her hiking, running, or doing yoga with her dog, Cooper, right by her side!

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Q & A:

What is your favorite quote to live by?: “Energy flows where intention goes.” It’s all about defining clear goals, setting specific intentions, envisioning results, and being mindful of where your focus is. When we live with intent we can create our experiences!
What is one of your favorite healthy living tips that you practice?: Connecting with nature! I never skip this one. Whether it’s outdoor yoga, a trail run with my dog, a sunset kayak or bike ride, or something as simple as a lunchtime walk... being outdoors is my happy place!
What is your favorite way to unwind?: Sunset yoga on the backyard deck and playtime with my dog!
What inspires you?: Solving problems and creating opportunities!

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Digital Marketing Director

Daniel Pile

Daniel is our digital marketing guru. He has developed strategies and optimized content that often outranks even the largest of websites. Daniel is a gifted critical thinker and sees each digital marketing campaign as a new puzzle to be solved. He holds over a dozen Google certifications in Digital Marketing & E-commerce. With Daniel behind your digital marketing efforts, you get results.

Daniel loves to travel and spent a year living and attending school in Italy where he became fluent in Italian. He also loves math and analytics and received a bachelor’s degree in economics from Arizona State University.

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Q & A:

What is the best piece of advice you’ve ever been given?: All you need is 20 seconds of insane courage and I promise you something great will come of it.
What would be your personal motto?: Set some goals, then demolish them.
If you could invent a new holiday, what would it be about?: I would definitely make Black Friday a holiday. Then everyone could enjoy it.
If you could have a superpower, what would it be?: Super speed. It's useful in just about any situation.
What is your favorite way to unwind?: Playing fetch with my dogs at the dog park.

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Purposely small.
Highly creative.
Extremely versatile.

Learn more about Avenue 25.

About Us

Recent Work

@ave25phx

Team

Meet our leadership.

Creating Confidence.

CEO

Rusty Pile

Executive Vice President & Operations Director

Kelly Pile

Vice President & Creative Director

Rob Tinsman

Website Services Director

Jeff Sokol

Director of Business Development

Kristie Haro

Account Manager

Erika Whitley

Digital Marketing Director

Daniel Pile

Purposely small.Highly creative.Extremely versatile.

Learn more about Avenue 25.

Recent Work

Purposely small.
Highly creative.
Extremely versatile.