Building Better Brands.
Creating and strengthening brands through strategy and creativity.
A Glowing Reputation.
The awards are nice, but...
We measure our success by what our clients say about us.
Fortune 500 Global Hospitality Brand
American Aerospace Manufacturer
Municipal Public Library of Chandler, Arizona
Independently-owned Plumbers, HVAC & Electrical Technicians
Global, Rawhide-Free, Pet Chew Brand
Hospital-Grade Disinfection System Innovator
National Nonprofit Improving the Health of Mothers and Babies
Capital of Arizona & 5th Largest City in the U.S.
Global Charitable Service Organization
Fortune 500 American Insurance Brand
Planning something great? We want to help you make it happen.
Avenue 25 Blog
Word on the Street
10 Frustrating Signs Indicating You Need Branding Help.
Fix these things and your business will skyrocket.
There is plenty to do when you’re running a business. You likely stay plenty busy meeting the needs of your customers and employees. In fact, putting out fires may get in the way of simply doing business basics. What if I said branding could solve some of your problems. Ugh! Branding? Really?
See if any of these business problems sound familiar.
- I don't have the time to figure this out!
- We've tried everything. Nothing works!
- I feel like we're wasting marketing dollars!
- Our social media presence has become nonexistent.
- Our messaging is inconsistent and all over the place.
- I'm not sure how to differentiate ourselves from our competitors.
- I don't know how to beat my competition.
- We're not able to charge what we should.
- We're constantly battling on price!
- Our advertising? Don’t even get me started.
Don't worry. You're not as alone as you think. Most businesses encounter many of these frustrations.
The key to all of this is clarity.
You must understand your brand to make a lasting impression on customers. It is a way of separating yourself from the competition while also highlighting what makes you the best choice. Branding is about being true to who you are as a company as well as how you wish to be viewed. Specifically this is called Brand Positioning and it helps provide the clarity that all successful businesses have.
Brand positioning provides clarity on:
- Who you are
- Who you serve
- What makes you different
- Why people should choose you
- What your message is and why it matters
- How to connect to you customer
Benefits of clarity
- Customer recognition
- Customer loyalty
- Brand Equity
- Attracts talent
- Allows for shared values
- Gives confidence
- Increases actual monetary value
- Attracts clients/customers
- Increases revenue
- Allows you to charge higher prices
Really? Branding allows for higher prices? Absolutely.
When you understand who you are, you can confidently put it out there. You will be able to clearly articulate what your customers are wanting. Combine that confidence with consistency and you now have something that your audience will begin to know you for. That's the perfect attraction. Your ads will be designed to match. Your messaging will be generally the same across all touch points.
Repetition is reputation.
What you do on a regular basis is what people will remember. Question: What do you consistently do now? Whether you realize it or not, your brand is currently sending a message. Do you know what it is? Jeff Bezos said “Your brand is what people say about you when you're not in the room”. Do you know how people perceive you? Are you sure? If you don't control your brand's message, you leave it open for others to define and the message they create will define you.
A surprise that many clients find when we begin: their own team doesn't agree on important aspects of their business. We have been helping clients gain clarity for years. Our favorite line from a client after presenting visuals of what their new brand could look like, "I want that. Right now."
Learn more about branding and positioning at ave25.com/branding-agency
Avenue 25 Named Best in Phoenix by Digital.com, DesignRush.com, and Expertise.com
Web Design, Web Development, Branding, and SEO
Each year, we are as humbled as we are honored to not only be named the best in Phoenix but for being nationally ranked for doing what we love to do. Throughout the years, our team of perpetual overachievers have naturally progressed to become leading experts in our fields. As much as our clients demand this of us, we demand it of ourselves, to provide the kind of service and advice we would expect from a boutique, world-class agency.
Digital.com, a popular website for business owners and executives, notified us recently with a press release that after a long review, they placed us at the top of their “Best Branding Agencies in Phoenix 2021” category. The press release states “The study examined branding agencies with experience in a broad range of industries, from media and entertainment to retail and education. Researchers at Digital.com conducted a 40-hour assessment of over 105 companies across the city.”
They also ranked us #1 for "Best Web Development Company in Phoenix 2021" and at the top of their “Best eCommerce Website Development Companies in Phoenix 2021” against the top 45 companies and “Best SEO Companies in Phoenix 2021” against 75 others based on 10 different variables. But wait, there’s more! Digital.com also ranked us as the “Best Web Design Companies in Phoenix 2021” as they evaluated the top 51 Phoenix web design companies using 10 variables plus customer reviews.
Thank you Digital.com! What a great year for us.
DesignRush.com, the highly-respected industry site, reached out to alert us that they’ve just appointed Avenue 25 as “The Best Web Designers in Phoenix”. AND “The Best Branding Company in Phoenix”. Both of these designations have us all ready for an agency happy hour event! We thank them for their confidence in us and for alerting us to these exciting designations.
Expertise.com, well-known for discovering the best of the best, throughout the U.S., sent us an email to announce that we’ve been put at the top of their “Best Web Designers in Phoenix 2021” and “Best Web Developers in Phoenix” categories. They reviewed 199 web developers in the Valley and narrowed it down to the top 20. They also reviewed the top 118 web designers in Phoenix and narrowed it down to 25, then put us at the top of both lists. Their selection criteria included such elements as Availability (responsiveness to customers), Qualifications (building confidence with licensing, accreditations and awards), Reputation (masters of their craft, based on years of practical experience and education) and Professionalism (providing service with honesty, reliability and respect).
So why do we feel so humbled? First of all, we didn’t ask for any of this. These reputable third-parties selected, rated and judged us without our knowledge. Next is the fact that Phoenix is widely known for its world-class marketing and tech companies. That includes Branding, Web Development, SEO, Creative Services and Digital Marketing companies. So, the talent and quality of the competition in this market is as high as anywhere else in the world. And finally, most agencies today have become highly specialized. That means they focus on one type of service offering that they become exceptional at delivering. SEO companies tend to focus solely on delivering SEO services and Web Design companies focus only on web design. Avenue 25 differs in that we are a boutique-sized (small), full-service agency. That means we have to become experts at all the services we provide as we’re a one-stop shop for clients looking to have one agency do it all for them. And it’s nice to be recognized for all that we do.
So yes, being acknowledged like this is incredibly humbling, and at the same time, wonderfully validating. Also, it gives us yet another reason for an agency happy hour (as if we needed one).
How-To: Successful Facebook & Instagram Advertising
Most businesses have the same big problem. It’s really tough to grab attention on social media. The majority of advertising messages die a terrible death, drowned-out in a sea of digital noise. But it doesn’t have to be that way.
It’s important to know how to get your ideal social media audience to "stop the scroll" and pay attention. But never fear, because that’s where we shine! We can amplify your message to trigger new leads, helping your prospects take action that translates to their satisfaction and to your bottom line.
Ever wish you could stop treading water in the expansive sea of digital marketing? Wouldn’t it be nice to actually get the return on investment you’re looking for?
To win big through social media advertising, you need to be where your customers are. Where do they hang out or check-in every day? Are they regularly on Facebook? How about Instagram? Linked-in? Twitter? Not sure? We can help with that too. Actually, we are very partial to Facebook and Instagram over the others, for lots of reasons, but let’s look at some numbers first.
- With roughly 2.85 billion monthly active users as of the first quarter of 2021, Facebook is by far, the largest social network, worldwide.
- During the first quarter of 2021, the company stated that 3.45 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. That’s a mighty big fish bowl! (SOURCE)
Facebook and Instagram are great places to advertise B2C (business to consumer) products and services. But what about B2B (business to business) products and services? Well, these two platforms are great for B2B businesses too. Unfortunately, trying to convince a client of this isn’t always easy.
The root of the problem is that B2B business owners and marketing directors see their customers as other companies. So, marketing to people at home who are laying in bed, makes absolutely no sense to them. After all, company A makes the decision to pay for the services and products of company B, not some guy sitting in his bathroom, right? Nope. It’s the guy on the toilet. Someone at company A actually made the decision to engage the services of company B. It was a person, just like you or me. Let’s call him Edward. And where does Edward spend a little time every day when not at work? Most likely on Facebook or Instagram. And he definitely spent time on his phone while in bed and in the bathroom. Is he cruising Linked-in? Maybe, but probably not so much. So you need to put your mindset into the fact that you are marketing to a specific demographic. In this case, it’s Edward, and Edward is a human being, not a company.
A big problem with social media is that the game keeps changing. What used to work is no longer converting into leads, sales, and profits. If you’re like most people who tried marketing on Facebook, you felt frustrated and exhausted trying to keep up with shifts in consumer behavior and platform updates.
You Probably Asked Yourself:
- “What happened to my audience?”
- “What are we doing wrong?”
- “Why aren’t our followers engaging?”
- “Why are our employees the only ones who like our posts?”
- “Why does Facebook advertising work for our competition but not for us?”
Every Business Can Have A Successful Facebook Ad Campaign. But What Does It Take?
- You need a team that knows how to connect to the psychology of what your customers want.
- You need the creative ability to make eye-popping ads to stand out from the competition.
- You need the expertise to use the hidden business resources on social platforms to engage with your audience.
- And you need to stay in front of your prospects.
Simple, right? Ha.
It helps to consider Facebook for what it is... an advertising company first, and a social media platform second. Facebook makes its money through advertising revenue. To drive profits, the Facebook algorithm now limits how many people will see your message for free. So, businesses must now “pay to play”.
Just a few years ago, you could post something and every one of your followers and their friends would see it. Now you’re lucky to engage 5 people that way. That’s why social media posting and commenting are no longer the effective marketing tools they once were. You need to be doing paid advertising. The good news is that it really works. More good news is that Facebook provides numerous tools to help businesses succeed, and we know how to employ them.
Organic social media traffic is dying and might as well be dead. No smart business owner would buy a billboard to place in the middle of a desert. But digitally speaking, that’s exactly what many businesses do when they attempt FB marketing on their own. So when they tell us social media advertising doesn’t work for them. We’re always a bit skeptical. It’s not easy doing it right, and doing it wrong is absolutely a waste of money.
We understand the nuances of social advertising. We educate our clients on ways to maximize their return on investment with a strategic plan. We take the guesswork out of decision-making so businesses can scale with real-time tracking... and with our guidance and management.
Here’s how we do it:
- We get crystal clear on your goals, your audience, and your message.
- We develop a rock-solid strategy to ensure your systems are in place and ready for all your new leads.
- We launch toward your milestones and make course corrections along the way to get you dialed in and laser-focused on results.
Using the recipe above, we’ll help you to dominate your industry and become the go-to name in your market. With your Facebook marketing figured out, you will be free to focus on what nobody else can do... That is being the heart and soul of your business, upholding your values, nurturing your team, and serving your raving fans.
FIVE REASONS WHY YOU SHOULD ADVERTISE ON FACEBOOK:
- Facebook Ads are the FASTEST way to REACH a lot of people.
- You can TARGET your AUDIENCE based on their behaviors, demographics, and interests.
- Facebook will help you OPTIMIZE your PERFORMANCE based on real data and not your best guess.
- You can RETARGET visitors who don’t convert the first time and SEND THEM BACK to your site.
- It’s easy for your audience to CONNECT with you.
NOT EVERYONE IS AN IDEAL CANDIDATE
You’re Not Yet Ready for Successful Social Media Marketing if You:
- Are still in the beginning stages of your launch.
- Are still trying to figure out what business you’re in.
- Don’t see the value in hiring experts to lead your strategy.
- Are committed to doing the same free things as everyone else.
- Are unable to commit a strategic amount of revenue to paid advertising.
Here’s What We Require to QUALIFY:
- You must be accessible to coordinate with us for quick decisions
- An in-depth understanding of your customer base and ideal client (we can help)
- An offer, product, or service that you (and we) trust will be successful
- Comfort level trying new things while we maintain your core strategy
- A system for handling leads (otherwise, you’re likely marketing for your competition)
- A Facebook marketing budget of at least $4,500 per month
READY TO GET STARTED? HAVE QUESTIONS?
Call us or email our social media marketing department directly at: Social@Ave25.com
DON’T MEET THE REQUIREMENTS? OR NOT WHAT YOU NEED?
No Worries! We can help you in many other ways. We have a full arsenal of marketing weapons, tactics and experts to help you scale your business. If you want to talk about our other services that might be a better fit right now, such as branding, strategy, web design, SEO, Google advertising, or just about anything else, give us a call at 602-864-1233 or email us at: firstname.lastname@example.org.