Website Design & Development
Doing It Right the First Time
All websites are not created equal. Anyone can design a nice looking website, but few have the team of professionals necessary to research, advise, design and develop truly high-performing websites. Unlike other Phoenix web designers, Avenue 25 also happens to be one of the oldest, most respected marketing and graphic design studios in Arizona. So if you’re shopping for a template website at a bargain price, you should look elsewhere. But if you’re serious about your business, you need to be equally serious about your website, your ROI, online marketing objectives, creativity, integrated marketing, branding and web strategies, and use a team of professionals to do it right.
Our promise and guarantee. The lifespan of most web design companies is just a few years, at best. That means your web designers will probably be long gone when you need them again-- right along with access to your website. We hear these stories all the time. But we’ve been in Phoenix since 1991, when the internet was in its infancy, and we aren’t going anywhere. So what we can promise is to be here for you as long as you need us, whether that means just for today or ten years from now. We also guarantee to fix any original development errors in your website for as long as you own it, without charge, as long as you haven't modified our coding.
There is a carefully planned marketing, sales and traffic strategy behind every design and feature of each website we develop. Our innovative marketing team will work with you to identify your goals, objectives, marketing and sales strategies, your brand, your customer as well as your competitors’ strategies.
Working backward from the goals of the site, our marketing team designs an architectural system of funnels with essential touch-points leading back to the initial contact with the visitor. For example, encouraging a successful sales procession requires identifying important points that need to be made, then when, where and how to show them during a website visit. Testimonials, photos, and video are a few tools that can be used that lend credibility. Done well, the process leads the visitor to completing the goal, be it an online purchase, a phone call, a request for information, etc. Further website visitor and sales analysis down the road leads to important modifications, testing and higher conversion rates.
Our graphic design team are creative visionaries who design the look and elements of your website. Unusual, right? Everyone else uses web designers to design websites. That’s fine if you want a typical looking website. Throughout our 20+ years in this business, we’ve discovered that web designers and developers are trained to think in linear perspectives--literally “inside the box”-- and graphic designers pride themselves in thinking outside of that box. So we take advantage of that.
Our graphic designers add a more exciting and engaging perspective to your site. They’re also experts in the latest principles of branding, so they know what it takes to make something memorable. They use these abilities, progressive design sensibilities and user-engagement tactics to design a site with visuals that not only speak to who you are as a company, but that truly resonate with your customer, leading them through your marketing and sales funnels. Our graphic design team’s goal is to design your website to accomplish all of this while leapfrogging your competition.
Our overachieving web team is involved in every aspect of your project. They work with the marketing team in the initial stage, identifying the features and latest technologies necessary to achieve specific goals. They’ll offer you suggestions and ideas you hadn’t yet thought of. They’ll select the right content management system or e-commerce platform to fit your specific needs and budget. Then they collaborate with the graphic design team on the design and placement of every element in the site.
After you approve the design, they’ll build the site and any unique functionalities using the latest in web design and development practices. They pride themselves with their unbelievably clean coding, and up-to-date SEO methodologies essential for ranking high on Google, Bing, Yahoo and other search engines. Responsive functionality is then developed so your site can be optimally viewed on any device or screen size. If we’re developing an integrated marketing program for you, essential pages and integrations are created, such as automatically adding your online leads to your email or CRM system.
After your website is completed, tested, approved and launched, they'll train you to use the content management system (CMS) or e-commerce program so you can easily make changes to the site yourself. And anytime you have questions they’re just a phone call away.
Advanced Visitor Analysis & Tracking
The most effective websites are those being constantly monitored and modified to both meet the expectations of the visitor and goals of the site. For this to happen, it is essential to know how visitors are engaging with your website. Then we can identify what’s working and what needs to be changed, moved, added or eliminated. With the aid of various new technologies we are able to track and analyze the movements of your visitors providing the insight necessary to identify the areas in need of improvement. The use of AB testing then tells us which modifications are most effective. For e-commerce sites, we use special systems to gather information such as why people abandon their carts all the way down to video captures of visitor sessions so we can actually see how they are engaging with the site.
Lead Generation & Advanced Visitor Identification
Most organizations would like their website to provide leads to their marketing and sales teams. We offer various solutions for this. The first and most basic level is a simple email to you with information when someone makes a request or completes a form. This is best suited for small businesses with minimal website traffic.
The second level is automated integration with an email program such as Constant Contact or with an online sales database when someone “opts-in” or completes a form. This system is ideal for business to consumer companies of all sizes and B2B companies as well.
The third level is an advanced system developed for medium to large B2B organizations that would benefit from knowing what companies have been visiting their website and what they were searching for. This program identifies the corporate IP address of your visitors' computers so you know what company they're with, without requiring them to provide this information. It tracks their movements and pulls data from a reputable, third party data center. You are provided with the name of the organization the visitor is from, the physical address and phone number of the organization, the size and gross revenues and the names, phone numbers and email addresses of their officers and managers, how they found you, what pages they visited, when they visited, how often they visited, etc. This information is most valuable when integrated with a structured sales and marketing program and can integrate with systems such as Salesforce.
Online Marketing, Integrated Marketing, Advertising, PPC, etc.
You’ve heard the line "If you build it, they will come." Well that doesn't apply to websites. Having an amazing website is just the first step. If you’re serious about your business, you should be equally serious about your website, your ROI, online marketing objectives, creativity, integrated marketing, branding and web strategies. So give us a call and have it done right…the first time. We provide the best branding, online marketing and web design Phoenix has to offer. You could say we do it all. We need to be a one-stop-shop, so the work gets done right, together and seemlessly.