It's the key to every successful company.
Your brand is your most valuable asset. Yet it’s still amazing how many people don’t know that their logo is NOT their brand. Your brand goes far, far beyond your logo. Your logo design might even change over time, but your branding can remain unchanged. Your brand is the message and attributes of the personality of your business, product or service and the promise it makes and delivers to your customers. When done right, it sets expectations in the mind of your consumer. Yes, your logo plays a role in your brand. But ultimately, your brand positions you in the mind of your customer, by differentiating you among your competitors. Your brand is what makes your product and business memorable, lovable, exciting, magical, etc.
Branding is your opportunity to make customers feel the way you want them to feel about your business or product.
So what do you think that’s worth?
Avenue 25 is an experienced and reputable branding, marketing and advertising agency located in the sunny city of Phoenix, Arizona. Our branding experts know how to develop the right identity for you that not only makes an impression, but one that truly resonates with your customers and places you where you need to be in the marketplace. Your unique personality and concise directives are developed through research, evaluation, strategy and creativity. This will guide your way to consistency throughout all your marketing efforts, setting you apart from your competition.
Our Branding Process
There’s a disciplined approach behind our successful branding projects that we’ve developed and honed throughout 25+ years of experience. Our process is constantly evolving as we make new discoveries, learn from the findings and changing methodologies of others in the field, and take advantage of the latest technologies. Once hired, we work closely with you and your executive team, taking you through an in-depth series of discovery exercises. Together, we identify such important factors as market segments and individual customer types within these segments. We drill down into specific details about each customer type, from the kind of car they might drive to their typical daily routine, their specific needs, wants, likes, dislikes, stressors, triggers, social pressures, buying habits, etc. We’ll discover who your competitors are, what roles they fill in the marketplace, where you fit in, where missed opportunities lie, where and how you could and should be positioned, and so much more. Our process culminates with concisely written Brand Identity, Brand Positioning, Brand Voice, Brand Promise and Brand Strategy directives.
These essential steps provide an important foundation for the visual imagery, messaging and personality for your brand marketing and employees to follow. This is a cohesive approach for all of your sales and marketing efforts to follow for consistency and effectiveness. The experience is always enlightening to our clients and they find the information revealed to be useful throughout the company, far beyond brand development and resulting in such things as identifying new or missed areas of opportunity, organizational changes, product modifications, changes in offerings, expense reductions, revised sales strategies, employee communication standards, and much more.
Doing it right the first time is always the best idea. But if your business has been neglecting developing any brand initiatives for decades, or if your branding is no longer relevant in today's economy, now is the time to gain control of its future. Re-branding is something we do all the time and the information and insight you can provide from its many years in business, will make our branding process even more valuable to you. Let Avenue 25 help turn your brand into the success story you envision.