Avenue 25 - Advertising and Design
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Good shouldn't be good enough

It's not enough these days to have a good logo - it needs to be great. With more and more businesses outsourcing their branding efforts to creative agencies, a unique and professional-looking logo is essential if you want to keep up with the competition, let alone move ahead of the pack. Fortunately, our graphic designers are highly creative, highly skilled, and highly capable of producing a logo that you will be proud to have as the "face" of your company.

we look both ways before we cross the street

Before our design team puts pen to paper, we make sure they fully understand your company's personality, goals, and desired brand direction. Only after our designers fully understand your business will they think about the colors, graphics, and messaging that best represent your organization and the direction your business is heading.

Here's a closer look at our in-house logo design process:

  1. Design Brief

    We will use the information you've provided with us, along with a brief Q&A session during our next meeting to understand critical information regarding your business, your competitors, and your target audience. This information will inform our design brief, which summarizes exactly what needs to be done to create a compelling logo for your company.

  2. Discovery and Brainstorming

    Armed with an understanding of your business and what you hope to accomplish with your logo, our designers will begin a more thorough discovery process to inspire and inform their creative efforts. Our team takes into account market trends, consumer behaviors, service/product differentiators, competing brands, and your company's future brand aspirations.

  3. Sketching and Rendering

    This is the stage of the process where our designers sit down and distill all of the information we've learned about your business into a unique and professional-looking logo. It takes approximately two weeks for a logo to go from sketch to fully rendered digital mock-up.

  4. Presentation

    In just a few short weeks, we will present you a logo that we feel best supports your brand and the message you wish to convey. Each design is shown in context using digital mock-ups that allow you to visualize how the logo will appear on billboards, signage, business cards, apparel, etc.

  5. Artwork Supply

    Once your logo is finalized and approved, the accompanying artwork is supplied in several electronic formats suitable for print and digital media (TIF, PNG, JPG, EPS, etc.) You own all the files, and can use them for whatever you'd like. And if you ever want ideas or advice on how to use your logo in new and creative ways, we're happy to lend a hand.