Rusty is the “big idea” visionary when it comes to strategic marketing ideas. He has more than 27 years of hands-on experience in marketing, sales, advertising, branding and graphic design. He’s a highly-respected digital marketing, SEO (search engine optimization) and SEM (search engine marketing) strategist, has developed national business and consumer directed sales programs and teams for various corporations and has received national awards for his advertising, graphic design, branding, copywriting and creative television campaigns.
Prior to founding Avenue 25 in 1991, Rusty was an advertising and marketing executive at Best Western International where he developed and managed advertising, branding and marketing for Best Western Hotels throughout the U.S. and Canada. Rusty has also worked in advertising at Pepsi Cola and at an agency where he handled automotive and financial accounts. After starting Avenue 25, he developed, sold and directed multi-million dollar advertising & sales programs for ten popular, national hotel chains and the American Automobile Association.
Rusty attended the University of Hawaii and the University of Arizona where he degreed in marketing, communications and psychology. He has started, managed and sold numerous successful small businesses, coached basketball for many years, enjoys fishing, hiking and other outdoor sports, actively supports various local non-profits and is highly active in Rotary of Arizona.