Most website developers create typical-looking sites that don't include much more than the necessary information and features. In essence, these sites are nothing more than virtual brochures. Although visitors to these "bare bones" sites may find the information useful, these sites in and of themselves don't excite, inspire, or motivate users to take the next step. People come to these sites, but they don't stay long. The good news is that Avenue 25 isn't like most other web developers.
We design websites with a purpose. After all, a website is one of the most powerful assets a business owns. Your website is where first impressions are made, and if not carefully developed, also where last impressions are made. As marketing and advertising professionals, we know the importance of having a dynamic website that encourages visitors to stay and explore until they are ready to take the next step in the buyer's journey, whether that means requesting more information or making a purchase. That's why we develop every website as a brand, making sure that each site has its own personality that draws people to it and then guides them through an intentionally designed flow until they act – be that a cick, call, chat, download, etc.
Website branding is achieved through consistency in personality, visuals, and messaging throughout the site. Thoughtful imagery makes the site visually inviting and memorable, while intuitive navigation encourages visitors to stay and explore. The problem with the web development industry as a whole is that branding is an aspect of marketing and website designers and developers are not usually marketing professionals. But we are. Branding is our specialty, it's what we do every day and it's why our work helps strengthen our clients' brands.
As marketing and branding professionals, we know how powerful each marketing piece can be. If not carefully crafted, it is also where last impressions are made.
Avenue 25 is a boutique agency, there is no barrier between you and our creative professionals. In getting to know you, our design team will develop a deep and personal understanding of your business that will inform the creative decisions they make regarding your marketing needs as well as any other collateral marketing materials we produce in the form of brochures, trade show banners, billboards, etc. The results are truly outstanding, and they speak for themselves.
You won't find many web design firms that have an award-winning creative department. We do. Because our graphic designers are more open and at ease expressing their creativity than traditional website designers who work in linear perspectives, the sites we produce are always more interesting and unique than our competitors' sites. Of course our sites are visually clean, inviting, and focused on user engagement and ease of use, but graphics and other creative elements play an equally important role in producing a website that helps take your brand to the next level.