Innovative Financial Solutions offers financial services to those nearing retirement, are retired, or are recently single.
They needed a new brand that felt inviting, professional, casual, and personal, while remaining appealing to their older demographic. Using rounded letterforms and graphics, we crafted a new logo design that not only incorporated a hidden happy face, but managed to feel professional without appearing stuffy or pretentious at the same time.
We outfitted IFS with business cards, a member intro kit/brochure, foil-stamped binders, and a professional photo shoot. This really helped elevate their brand. It showed that although they were a small, tight-knit group, they were also serious about their work. Innovative Financial Services helps people build solid, financial foundations for the future. And now with an equally solid brand, this philosophy can be experienced throughout their business.