“So what do you do?” is a question we all get when meeting someone for the first time. If you flip burgers at a fast food joint, then go ahead and tell her you’re a rocket scientist. But if you’re a business professional, you better have an…
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Advertising agencies love it when a client gives them free reign to do what they want. That had to be what BGH Air Conditioners in Argentina did with their agency Del Campo Saatchi & Saatchi recently. It's all about branding here and having…
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It surprises me that so many businesses don’t realize how important their Google rank is to their business. Companies who do “get it” happily spend thousands or even hundreds of thousands of dollars on search engine optimization for their website…
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Just how is Google doing? Wrap your noggin around this… Google is predicted to take home more than 70% of all U.S. mobile ad dollars in 2012. AdMob, Google’s mobile ad network currently accounts for 24 percent of U.S. mobile network ad buys.…
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