digitaldivide

Filling the digital divide

In today’s digital world, many designers omit sketching from their creative process. It’s a little too easy to jump straight to a computer before truly brainstorming and exploring your concepts. Now don’t get me wrong, I do think digital applications…

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5 Rules to selecting the right domain name

5 Rules for Choosing the Right Domain Name

Today, a business owner needs to know the difference between the right and wrong domain name since it can literally be the success or downfall of that business. If you own a business, you know how difficult and frustrating it can be to select…

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3ways-design

3 Ways Movies Help Me Design

Movies are popular because, in addition to books and music, they are one of the best forms of escapism. As an avid moviegoer, I’ve developed an appreciation for movies on multiple levels which has propelled my creativity as designer here at…

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Why Discovery Matters

Why The Discovery Process Is So Important

Before we start any project here at Avenue 25, we go through an extensive process known as “Discovery”. Discovery is valuable, designated time for our team to dive deep into the research and brainstorming needed to develop a strategic plan for…

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Drummers and Developers: The Unsung Heroes

Drummers and Developers: Unsung Heroes

Construction industry metaphors often come up when discussing design for print and web. A website wireframe is a construction blueprint, for example, and moving content into a website framework is the moving of furniture into the house. The…

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lifehacks-juicy

Avenue 25’s Favorite Life Hacks, Part 6

With summertime approaching and a 3day weekend ahead, eating light, clean and healthy is on my mind! Of course, a little sweetness is always welcome, too…. so may I present a few nifty little fruit-themed life hacks. Grapes — Have you tried…

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design-lingo-pt2

avenue 25 lingo: graphic design edition part 2

Part 2 of our graphic design lingo. Check out part 1 if you missed it!   Font (font) and Typeface (tipe-face)   Our favorite 4-letter word that starts with an F. Believe it or not, there is actually a difference between a font and a typeface.…

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optimized-images

Optimize Your Images for SEO Success!

You may not realize this, and this is why I’m sharing, but images can generate a TON of traffic from image-based search engines (such as Google Images, for example). Image optimization is very similar to  video SEO. (Here’s a scenario to think…

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Is a Responsive Website Financially Right for You?

Is a Responsive Website Financially Right for You?

We all know that on April 21st Google began to give favoritism to websites that it considers are mobile friendly. We call these “responsive” sites. If you still haven’t made the change, you’re not alone. A recent study shows that only 19% of…

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