Avenue 25 - Advertising and Design

Vintage Holiday Advertising

As we step into 2016, let’s reflect back on how holiday advertising has drastically changed over the last century. #1. This 1906 ad was for real guns. I mean, gently laying a rifle next to an unsuspecting sleeping child seems pretty normal, right? Keep in mind these rifles were for boys only. Girls with guns in 1906?! Those silly lasses couldn't even vote yet!   #2. Listen up WIVES. Stop…

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Vintage Holiday Advertising

10 Interesting Digital Marketing Stats

A large part of my job is being aware of changes & trends in the industry. As I read various blogs, attend webinars, conferences, and stalk, I mean follow, various industry leaders online; I’m always thinking about how this information might affect our clients’ business and marketing strategies. If I didn’t do all this learning, you should be concerned. What if I were using practices from way…

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10 Interesting Digital Marketing Stats

We wear many hats.

You might know the feeling of being bounced between two different companies, or even departments in the same company, and how frustrating and time-consuming it can be. Maybe you have a problem with a printer: the printer company says it's the paper company's fault, and the paper company insists that it's the printer's fault. You're stuck in the middle, the problem persists, and there doesn't seem like…

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We wear many hats.

Design Magic. Sooo, what is it?

Designers have heard this phrase at least once in their life: “Can you work your design magic and make this look awesome?” It goes along with such phrases as, “Can we spice this up?” “It needs to be more edgy” and even once, “can we floof up the design a little?” I keep digging in my pockets for this so-called “design magic”, but only come up with gum wrappers, lint, and loose change.…

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Design Magic. Sooo, what is it?

How a website gets to the top of Google

Why you should want to be at the top Anytime you do an online search, that search engine uses a complex set of algorithms to determine which websites should appear to you and in what order. Of course everyone wants their website to be at the top of the list. It can mean big money to many businesses. Consider this: "93% of online traffic to business websites comes from search engines"(source) The…

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How a website gets to the top of Google

No, we haven’t worked with any professional cat herders before.

Probably one of the most common questions we get from new and potential clients is: “Can you show me work you’ve done for other businesses exactly like mine?” Often times the answer is yes, but with so many unique businesses out there, it’s just as likely for the answer to be no - even if you’ve been around for as long as we have. Sure, we’ve worked with a variety of law firms, real estate…

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No, we haven’t worked with any professional cat herders before.

Q4 Strategy. Are you ready for the 2015 Holiday Season?

I just recently found this hilarious video from a couple of years back, and wanted to share the giggles. Amongst many other awards, JCPenney's "Beware of the Doghouse" Campaign won the 2009 World Retail Award for Best Digital Retail Advertising Campaign. Throughout the 2008 holiday season, this campaign logged more than 7 million visitors to [site is no longer live] BewareoftheDoghouse(.)com and…

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Q4 Strategy. Are you ready for the 2015 Holiday Season?

Avenue 25 Lingo: Web Edition Part 3

Wait! Have you already read Avenue 25 Lingo: Web Edition Part 1 and Avenue 25 Lingo: Web Edition Part 2? Okay good, keep reading. CMS [see-em-es] Content Managment System - this web software allows you to manage the content on your site. With it you can add and edit images, text, links, pages, and more. MODx [mod-ex] This is the brand of CMS we typically like to use. I think it's great. CTA [see-tee-ey]…

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Avenue 25 Lingo: Web Edition Part 3

Tuning Up Your Idiomatic Expression Repertoire

I admit it. I’m a little particular about words. Some might even call me a grammar freak. Or worse. Although this trait comes in handy for proofreading website copy in the office (somehow the typos just JUMP off the page at me), I am not trying to be difficult. It’s just that hearing or reading the blatantly incorrect usage of the English language simply makes me uncomfortable. And irritable. In…

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Tuning Up Your Idiomatic Expression Repertoire

Websites can be like Transformers 2

Websites can wow us. They can be amazing feats of technical and artistic achievement. But hang on - for all the fun that comes with a night at the movies, with that raging loud surround sound, and super high-resolution screen at the Mega Cineplex... there might be something missing. The first Transformers movie was a blockbuster for sure. That meant the Hollywood guys making the sequel needed to…

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Websites can be like Transformers 2