Avenue 25 - Advertising and Design

Request. Review. Repeat.

We have all had those awkward email exchanges when we are subtly dropping hints for a client to write us a spectacular follow-up review, and they never do. But wait - why do we need to be shy and doubtful? We provided them a great service and our next step should be confidently requesting an online review. With that in mind… Be as candid and open as possible with your customers when asking for…

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Request. Review. Repeat.

The Voice of Generation Z: Type This, Not That

This weekend my Mom and I were reminiscing about different things my family has posted on Facebook, and how many fun adventures we have had throughout the past couple of years. Facebook has been an incredibly useful tool to keep in touch with the family members we don’t see all the time, even though it’s becoming less and less popular (shh, don’t tell my mom).  In the middle of the conversation,…

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The Voice of Generation Z: Type This, Not That

10 Reasons a Boutique Marketing Agency Could Be Right for You

A boutique agency is just a smaller creative group. Whether it’s a marketing firm, ad agency, digital-strategic-communications, whatever – choosing the right size team can mean the difference between success or failure, but it will also affect how much of your time and money will be needed. Here are some important distinctions between boutique size firms and larger agencies.  The folks you…

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10 Reasons a Boutique Marketing Agency Could Be Right for You

Simple is not always easy

"I just want a super simple website - that should be easy to make, right?" There's a lot more that goes in to making a website than most people realize. Everybody is familiar with using websites, and the best websites make it easy for you to do whatever it is you want to do. Imagine a restaurant website that shows you the location, hours, menu, and phone. Maybe it even makes it easy for you to make…

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Simple is not always easy

When Size Matters

Best Practices in Online Word Counts Thinking about adding fresh content to your website? Starting a blog for your business? Drafting a newsletter for fans or sending an email blast to your customers? No matter what type of content you’re producing, one of the first questions on your mind is probably, “How many words do I need to write?” The answer is…well, it depends. This isn’t some…

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When Size Matters

3 Reasons your website will change…and change…and change

Look at that, we just launched your brand new website! Doesn't it feel great to be... done? Done? My dear…it’s only just begun. That is, if you’re doing it right. So buckle up, your website is in for a long, exciting journey. I know, you just spent a bunch of money to get that awesome website built and now I'm telling you it's not done. In reality, it should never be “done.” Why? Reason…

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3 Reasons your website will change…and change…and change

Do what you love and you'll never work a day in your life (because that field isn’t hiring)

1. Follow your passion, the money will follow. So why aren’t we all filthy rich then? First of all, we need to realize these phrases shouldn’t be taken literally. Love and passion are great things to fuel our fire, but frankly, it’s just not enough. You need to find a passion or a way to turn your passion into something that you can actually sell to someone, whether as a service, product, or…

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Do what you love and you'll never work a day in your life (because that field isn’t hiring)

design without purpose

“Take a creative risk! Risks aren’t taken anymore! Be more courageous with your designs!” Artists hear this kind of talk a lot, and lately it seems to be front and center as the latest trend. Taking risks that have no purpose. Doing defiantly edgy things for no real reason. I’m not talking about taking a leap of faith necessarily, like making drastic changes in your life or company – those…

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design without purpose

PRINCE, and the history of the Love Symbol.

In 1993, much to the dismay of Warner Bros., Prince decided to legally change his name to a symbol with no verbal pronunciation or spelling. Created by Mitch Monson and Liz Luce, the “Love Symbol” was a mashup of male and female sex symbols. Warner Bros. wanted Prince to slow his pace in releasing albums for fear of saturating the market - however, he was unwilling to accommodate their request,…

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PRINCE, and the history of the Love Symbol.

These Times they Are A-changin'

Over the past few years, there has been a noticeable shift in the world of advertising. In a new age that attempts to be politically correct and culturally sensitive, the public demands genderless design, racially diverse advertisement, and more achievable standards of beauty. Recently, long-time giant toy brand Mattel rolled out a new type of Barbie, with a variety of body shapes, sizes, and skin-tones.…

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These Times they Are A-changin'