Avenue 25 - Advertising and Design

What makes a successful ad

A good advertisement must grab people almost immediately. It is very important that your ad can be able to grab someone who glances for just a second. Force people to take a second glance instead of simply moving on. That's when your message will get seen.

read more »
What makes a successful ad

The Most Effective Email Marketing Strategy

Email marketing works. We know that. But how often should you send them? Clients ask this question all the time. Until recently, our answer usually had something to do with how much time you want to devote to writing one (or hire us to do it) and either quarterly, monthly and in a few rare instances, weekly. But a 2013 study of over 2 billion emails indicates daily emails get the highest open rates,…

read more »
The Most Effective Email Marketing Strategy

Great Ads Can Sell Anything

Before web design, before the internet, even before computers, most companies relied on small print ads, great copywriting and really great graphic designers to sell their product. Arguably some of the best ads were found in the back of our favorite comic books. Perhaps you remember this one? Who wouldn’t want to buy these things? I think I did twice. Now that’s an effective ad that made the company…

read more »
Great Ads Can Sell Anything

The Search Landscape Gets Narrower...

According to an upcoming 2013 Digital Marketing Report, 20% of all search clicks were captured by 5 websites. Yes, you read that right -- a big fat FIVE websites! I bet you can guess at least three of them... Check out a sneak peak of the report at the Experian Blog. What does this mean for you? If you want to grasp a portion of search clicks, SEO (search engine optimization) is more important than…

read more »
The Search Landscape Gets Narrower...

Tootin’ our own horn! Avenue 25 named 2013 Best Web Design Firm in Phoenix

Voted 2013 Best Web Design, Programming & Management Firm in the Valley – Arizona Foothills Magazine Thanks to you, Avenue 25 Advertising, Website and Graphic Design studio has been recognized as the “Best of our Valley” once again for 2013! We now proudly add Best Web Design Firm in Phoenix to our 2011 Best Graphic Design Studio title. What do you think makes us the best - (a) our outside-the-box…

read more »
Tootin’ our own horn! Avenue 25 named 2013 Best Web Design Firm in Phoenix

How to Make a REAL New Year's Resolution

After more New Year’s celebrations than I care to count, I’ve discovered how to make a New Year resolution that “sticks.” Below I’m sharing some realities that I have discovered about this popular endeavor. Reality #1 – Generic resolutions such as “Grow the Business,” and “Be a Better Person” are noble ideas, but lack focus. They’re too broad, vague and generic for most of us…

read more »
How to Make a REAL New Year's Resolution

The Trouble With Facebook Marketing

As a leading Phoenix marketing firm, we spend quite a bit of time drilling into what is and isn’t working for hundreds of clients. In the past year or so our social media team has recognized fewer connections with the fans of the Facebook pages we manage for our clients. Not all of the fans we worked so hard to develop have been receiving the posts. These are people who have asked to receive our…

read more »
The Trouble With Facebook Marketing

How To Write The Perfect 3 Sentence Elevator Speech

“So what do you do?” is a question we all get when meeting someone for the first time. If you flip burgers at a fast food joint, then go ahead and tell her you’re a rocket scientist. But if you’re a business professional, you better have an effective 10 to 15 second answer to this question. The wrong answer here like “I’m a dentist” might lead to their next question being “have you…

read more »
How To Write The Perfect 3 Sentence Elevator Speech

Gotta Love This Stuff!

Advertising agencies love it when a client gives them free reign to do what they want. That had to be what BGH Air Conditioners in Argentina did with their agency Del Campo Saatchi & Saatchi recently. It's all about branding here and having fun with it. After all, who hasn't had a father, husband or grandfather appear in a similar mortifying position at some inopportune moment in life? We can all relate,…

read more »
Gotta Love This Stuff!

How Many Clicks to Expect Based on Your Website's Google Rank

It surprises me that so many businesses don’t realize how important their Google rank is to their business. Companies who do “get it” happily spend thousands or even hundreds of thousands of dollars on search engine optimization for their website every year and are making a killing. They’re picking up their customers and your customers too. They know when their site ranks well the return on…

read more »
How Many Clicks to Expect Based on Your Website's Google Rank