Avenue 25 - Advertising and Design

The Trouble With Facebook Marketing

As a leading Phoenix marketing firm, we spend quite a bit of time drilling into what is and isn’t working for hundreds of clients. In the past year or so our social media team has recognized fewer connections with the fans of the Facebook pages we manage for our clients. Not all of the fans we worked so hard to develop have been receiving the posts. These are people who have asked to receive our…

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The Trouble With Facebook Marketing

How To Write The Perfect 3 Sentence Elevator Speech

“So what do you do?” is a question we all get when meeting someone for the first time. If you flip burgers at a fast food joint, then go ahead and tell her you’re a rocket scientist. But if you’re a business professional, you better have an effective 10 to 15 second answer to this question. The wrong answer here like “I’m a dentist” might lead to their next question being “have you…

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How To Write The Perfect 3 Sentence Elevator Speech

Gotta Love This Stuff!

Advertising agencies love it when a client gives them free reign to do what they want. That had to be what BGH Air Conditioners in Argentina did with their agency Del Campo Saatchi & Saatchi recently. It's all about branding here and having fun with it. After all, who hasn't had a father, husband or grandfather appear in a similar mortifying position at some inopportune moment in life? We can all relate,…

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Gotta Love This Stuff!

How Many Clicks to Expect Based on Your Website's Google Rank

It surprises me that so many businesses don’t realize how important their Google rank is to their business. Companies who do “get it” happily spend thousands or even hundreds of thousands of dollars on search engine optimization for their website every year and are making a killing. They’re picking up their customers and your customers too. They know when their site ranks well the return on…

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How Many Clicks to Expect Based on Your Website's Google Rank

Google Stock for Christmas? I'd Like Mine With a Green Bow

Just how is Google doing? Wrap your noggin around this… Google is predicted to take home more than 70% of all U.S. mobile ad dollars in 2012. AdMob, Google’s mobile ad network currently accounts for 24 percent of U.S. mobile network ad buys. The next largest is Millennial Media which carries less than 17%. Now take Google's 24% and add it to their vastly dominant share in the mobile search ad market.…

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Google Stock for Christmas? I'd Like Mine With a Green Bow